GeoEdge brings mobile security and quality up to speed. Using the same proprietary, patent-pending technology that powers GeoEdge’s widely adopted solutions for the broader web, it detects security issues, inappropriate and offensive ad creative, and user experience issues at the pre-impression level delivered by any of the major mediator SDKs. The tool blocks the bad ad […]
Motive Interactive, the global app marketing company focused on turning high-quality users into lifelong customers, announced the launch of its new retargeting capabilities to further help brands streamline their ability to target and reactivate users across user channels and touchpoints. In support of the platform expansion, the company has appointed former VP at InMobi, Beatrice […]
Getting the right fit from a performance shoe is both personal and complicated. Consider basketball: Over the course of a basketball game, the foot can expand almost a half-size during play. A level of fit that feels comfortable at one point might feel constrictive just 24 minutes later. Because the needs of the foot change at […]
The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK TMT sector in 2019. The news comes following the launch of the eighteenth edition of Deloitte’s TMT Predictions 2019 report. Smart Speakers: the hear and now Deloitte predicts that smart speakers – internet-connected speakers with integrated […]
ByteDance, the Chinese company behind popular short video app TikTok, has decided it is time to take on Tencent in China’s messaging app game. The world’s most valuable startup has launched a video messaging app in a space dominated by WeChat. The app, named ‘Duoshan’, works in a similar way to Snapchat, enabling users to send videos […]
Kiip, a leading mobile marketing and app monetization platform, has partnered with the Purchase Decision Network (PDN), the only ad platform purpose-built for CPG brands, to give CPG advertisers enhanced data for targeting everyday shoppers across mobile devices. The integration makes Kiip the first ad network partner with access to PDN’s exclusive shopping list data, which includes […]
Digital video is a strong driver of brand awareness but must be tailored to its environment for greater effectiveness. This is according to a new GroupM study with Kantar, which evaluated the performance of the brand impact of in-context exposure to video ads across catch-up TV, in-stream short form, in-feed video, and UGC video environments for a popular haircare […]
UK consumers are seeking a more personalised experience when they are booking their holidays, while 40 per cent of them now use their mobile phone or tablet at some point in the booking journey. While mobile use is growing, desktop remains king with 61 per cent of consumers booking their holidays on either a PC […]
Merchants seek better tools to attract and convert shoppers online. In light of general shopping trends, 2.14 billion shoppers are expected to make the move to online by 2021. AdRoll announced integrations with BigCommerce and Yotpo to help merchants seize this trend using AdRoll’s suite of online marketing tools without needing to be a digital marketing expert. AdRoll supports more than 37,000 […]
AdSecure, the ad verification tool used by ad networks, ad operations teams and publishers, announced the addition of Native ad protection to its digital weapons arsenal in order to combat digital threats and malware and safeguard end users when exposed to online advertising. Native ads pose an interesting challenge when it comes to protecting the […]