Since being launched in 2018, IGTV, Instagram’s long-form video platform, has accumulated a large creator base with loyal fans that look forward to new videos each day. Instagram is rolling out a new series content tool for those creators, which will allow them to organise their videos into a series, with a consistent title and theme. […]
Leading mobile monetization and marketing company ironSource announced the launch of LevelPlay, its in-app bidding technology. LevelPlay transforms ironSource’s leading ad monetization platform, empowering developers to seamlessly transition to an in-app bidding environment to increase competition over their inventory and maximize yield and revenue. Ad networks supported in the launch include AdColony, Tapjoy, and ironSource, […]
Adblock Plus has released an update to their globally-popular ad blocker. The new Adblock Plus 3.7 improves CPU performance and enhances battery life, amongst other things. Most important, however, are the improvements in the filter list menu. In addition to pre-installed lists for blocking intrusive ads, Adblock Plus has a large selection of filter lists […]
Social media marketing platform Adfenix announced its brand-new partnership with property portal, Boneo, to help estate agents fight back against the online dominance of property portals. The strategic partnership aims to set a new precedent in the marketplace, using a tech-led, collaborative approach to combat the hegemony of online property portals which has resulted in […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has promoted Ben Gott to lead its rapidly expanding analytics practice across EMEA. Merkle’s mission is to enable orchestrated and valuable customer interactions across all marketing and service touchpoints. This can only be achieved through mastery of data, analytics and the customer identity. This in turn requires […]
Kargo, a mobile brand advertising company, has just released its new Viewability vs. Memorability report, which reveals which advertising channels spark the most interest and user engagement based on viewability methods. For the study, Kargo partnered with Tobii Pro Insight, which uses eye-tracking technology to determine what ads are being remembered by consumers, and which ones are being easily […]
Reflect Digital has launched an innovative new online tool to help measure how engaging content is on a website, using psychology models. Rate My Content analyses content across four core areas to assess audience engagement levels. It looks at how the content interests and involves readers, examines if it has a good balance of language […]
CHE Proximity has announced the launch of a new practice, CHEP Mixed Reality, which will be spearheaded by Charlotte Bruton. The new offering will leverage CHEP’s existing advanced engineering team currently organised across commerce cloud, marketing cloud, ad cloud and data cloud teams. Bruton is a Frost Collective alumnus and recent McCann National Digital and […]
Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]
Blend Media, which provides premium 360/VR content for brands including Disney and McCann, has launched Blend Market – a platform which helps clients find and hire skilled professional creators of immersive content and experiences across the VR/AR/MR spectrum. With the rapid advancement of new technologies and increasingly powerful mobile devices, major platforms including Facebook, Google […]