Fake ad traffic generated by bots is burning through advertisers’ budgets and eroding trust in digital advertising. Initially simple scripts that click on display ads from server farms and compromised PCs, bots have evolved to become sophisticated viruses that are infecting mobile devices and are working their way into mobile apps. Working silently in the […]
The BBC became the latest publisher to introduce vertical video to its news apps, both domestic and international. Already, the overseas version carries vertical advertising. For now, that consists of static ad interstitials between videos, but in the next few weeks vertical video ads will be introduced — but the format is not without its own […]
Facebook has launched a HTML5 cross-platform gaming experience on Messenger and the news feed, for both mobile and web. The experience allows Facebook users to discover, share and play games without having to install new apps. Games include classic titles such as Pac-Man, Space Invaders, Galaga and Track & Field 100M. “We are excited to […]
With advertisers focusing more on digital media spends, Facebook has been able to achieve a 43 percent jump in revenues in India in 2016. The social network, which has a user base of over 142 million in the country, posted Rs 177 crore in revenues for FY16 against Rs 123 crore in the previous year. […]
Widespace, the Stockholm based technology company that creates tools to build brands in a mobile world, has announced a strategic partnership with Big Mobile, APAC’s leading independent mobile engagement specialist. Through the agreement, Big Mobile will harness the technology of Widespace’s programmatic platform, Summit, making it available to brands in Australia and New Zealand. Summit […]
Omnigon, which develops digital content for the sports, media and entertainment industries, has partnered with FINA, the International Swimming Federation, to develop a new suite of mobile apps. The launch of these apps for iOS and Android coincides with the 13th Annual FINA World Swimming Championships, which will take place December 6 to 11 in […]
In an Australian first, the radio industry has launched RadioApp, a new mobile app, created by industry body Commercial Radio Australia and app developer All In Media, that allows consumers to live stream 250 Australian radio stations on the go. The free app allows listeners to tune in to Australian radio from anywhere in the […]
Facebook announced that Creative Hub will be available for the entire industry to use worldwide. Facebook is also introducing a new Inspiration Gallery that will showcase examples of outstanding mobile creative across Facebook and Instagram. Creative Hub is a tool for ideating, experimenting, sharing and building great creative ideas on mobile that launched in June at Cannes […]
After several months of development, ODEON launched on 28 November a Facebook ChatBot that helps users discover what is playing in cinemas near them and book tickets. The chatbot, accessible through the official ODEON Facebook page, has been developed by Gruvi. Chatbots are an emerging technology that leverage messaging habits to help businesses communicate more efficiently […]
Programmatic advertising is set to become the principal method of trading digital display, as it grows faster than all other digital channels, according to forecasts from media agency Zenith. Across the 41 markets covered by the report, programmatic is forecast to grow 31 per cent year-on-year in 2017, while social media will increases by 25 […]