Marketing services firm XLMedia PLC on February 7 said it has agreed a $5.1 million cash deal to buy mobile performance marketing platform ClicksMob Inc. ClicksMob helps brands to acquire customers for mobile applications across gaming, e-commerce, travel, entertainment and finance verticals, XLMedia said. The UK firm said the deal will increase its presence in Asia […]
Mobile data exchange company adsquare is making region-based consumer insights from global market research company GfK available on their platform. The combination of rich consumer insights and a real-time mobile platform takes programmatic advertising to a new level. GfK delivers vital global insights matched with local market intelligence. The GfK data that adsquare offers advertisers […]
“What should my caption be?” has become a ubiquitous phrase out of the mouths of Millennials following the evolution of social media. Nowadays, everyone is looking for the wittiest phrase, the best pun, the funniest quip to garner Likes and engagement. CapGenius is the newest app on the market to fill this social void. The […]
[KGVID]http://www.marcomm.news/wp-content/uploads/2017/02/Ted-Baker-Promo-Video_Short.mp4[/KGVID] Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign. The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile […]
Mobile ads have boosted Facebook’s revenue by 53%, as the social network smashed expectations. The company beat growth targets, even though there was some concern on running out of room to place ads on its news feed. However, the company said its revenue growth rate will “come down meaningfully” in 2017. Facebook shares rose as […]
In the age of digital connectedness, this startup goes above and beyond to bring people together and make networking everyone’s cup of tea. Meet LEVO, a platform that allows air-travellers to connect with co-passengers and meet them at the airport or in the flight. LEVO enables users to utilise their travel downtime to expand their […]
Saavn announced the launch of programmatic audio advertising in India, the newest addition to Saavn’s extensive suite of advertising technology offerings. This groundbreaking new platform, created in partnership with AdsWizz, automates the real-time buying, targeting, optimization, and reporting of audio ad inventory into a few simple steps. Major brands across India, including Saavn’s current base […]
Tinder is working with Facebook’s third-party ad tech network to allow advertisers to purchase ads programatically. The company revealed the news during the Q4 earnings summary of its parent company, Match Group, with the firm’s chairman and chief executive Greg Blatt saying that the move will allow the dating platform to serve ads in excess […]
Snap Inc. has been trying to secure deals with the world’s largest ad holding companies ahead of its initial public offering, but it isn’t just cozying up to the media buying firms that control billions in ad spending. The company, which owns popular messaging app Snapchat, has teamed up with ad holding company Interpublic Group […]
Tate have launched their new and expanded iOS and Android app that provides visitors with a free and easy-to-navigate guide on all things Tate. Working collaboratively with Tate, web development company Potato, who became part of the AKQA network in 2016, enhanced the iOS app, and built a new Android app – ensuring even more […]