Mobivity Holdings Corp., the provider of SmartSuite, an award-winning mobile marketing and customer engagement platform, announced they are joining a new early access program for RCS (Rich Communications Services) business messaging from Google. The new program, designed for brand marketers, will help businesses upgrade their mobile messaging from SMS to RCS, delivering more detailed and […]
Music streaming service Pandora has introduced its first ever on-demand service, as it finally provides an answer to the services offered by the likes of Spotify, Apple and Amazon. The new Pandora Premium service will cost $9.99 (£8.23) a month and enable users to experience Pandora’s radio service, while also being able to search for […]
ID TECH, one of the leaders in payment-peripheral technology, and Worldnet, a leading provider of enterprise grade Omni-channel Payment solutions, combine to provide EMV chip-card acceptance to cloud-based merchants, unattended kiosk manufacturers, retailers, and mobile merchants have received EMV certification through First Data. The certification using the GoChip EMV SDK encompasses all the ID TECH’s products […]
Telefónica’s programmatic trading platform, Axonix, has acquired British mobile geolocation data startup Statiq. The investment has been driven by Axonix’s scale and diversification strategy and will give the Spanish telecoms company a wealth of data to better target consumers. Statiq launched in 2013 and has built a portfolio of partners ranging from demand side platforms […]
Ansible, a mobile marketing and technology agency under IPG Mediabrands, has been launched in Philippines, its fifth office in the APAC region. The agency has 23 offices in 15 countries globally. As a specialist agency, Ansible offers strategy, media planning and buying, marketing and analytics besides UX, creative, technology, development and enterprise solutions. Its MiBeacons […]
The read-it-later app Pocket launched an iMessage app extension today for users to share their favourite stories without leaving messaging app for iPhones. Nothing fancy, but if you use Pocket and share stories you’ll appreciate this new feature. Pocket announced the news on March 9 in a blog post. To get Pocket for iMessage you can […]
E-commerce site Alibaba took 40.3 percent of all money brands spent on mobile advertising in China in 2016, equivalent to $11 billion, according to new figures. Search engine Baidu received almost 20 percent of mobile ad spend last year ($5.5 billion), while social network Tencent got 11.6 percent ($3.2 billion), according to online reports from […]
Alibaba’s eCommerce rival JD.com (Jingdong Group) has joined forces with Zebra Technologies, a manufacturer of marking, tracking and computer printing technologies, and Chinese integrated IT service provider Digital China, to develop a lab dedicated to the internet of things (IoT) and eCommerce logistics. The ‘IoT + E-commerce Logistics Lab’ is in Beijing’s Shunyi district. The […]
A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research. In a recent survey of small business owners/managers, 24% said they currently don’t use social media for their business, while 8% don’t ever expect to use social media. The survey was conducted by Clutch, a leading B2B […]
Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK media ad investment, according to eMarketer’s latest UK ad spending forecast. Overall digital ad spend will grow 11.0% in 2017 to £10.89 billion ($14.70 billion), accounting for 57.9% of total media […]