Spanish Winemaker Barbadillo Rolls out NFC Promotion with Thinfilm

Spanish Winemaker Barbadillo Rolls out NFC Promotion with Thinfilm

Spanish winemaker Barbadillo has launched an NFC (near field communication) campaign promoting a cash prize giveaway on bottles of its Castillo de San Diego wine. 126,000 bottles have been NFC-enabled, using Thinfilm’s SpeedTap tags and Brand Analytics. The connected bottles are being sold through 15 major supermarket chains and superstores in Spain, including El Corte Inglés, Carrefour, Hipercor, Alcampo, […]

Adplay Introduces New Features for Engagement on Mobile Platforms

Adplay Introduces New Features for Engagement on Mobile Platforms

Mobile advertisement firm Adplay has introduced a number of new features designed to improve the experience of advertising on mobile platforms. The company said that as mobile advertising becomes the main channel for digital ad spending, it is increasingly important to engage audiences in new ways, breaking away from the traditional banner ad. The new […]

New GoPro app pulls footage from the camera and automatically creates awesome videos

New GoPro app pulls footage from the camera and automatically creates awesome videos

Sharing cool experiences is now easy thanks to QuikStories – a new GoPro app feature that automatically pulls footage from a HERO5 camera and creates ready-to-share videos on mobile. QuikStories are polished, shareable videos featuring customizable music, filters, and effects. “QuikStories is our biggest leap forward since the invention of the GoPro itself,” says GoPro founder and CEO, Nicholas Woodman. “QuikStories is the simple storytelling solution our […]

BuzzFeed’s Tasty Launches Smart Cooker and App

BuzzFeed’s Tasty Launches Smart Cooker and App

BuzzFeed’s foodie content platform Tasty has launched the Tasty One Top, a bluetooth-enabled induction cooktop. In an interesting move for a media company, Buzzfeed’s latest media rethink involves bringing its foodie platform Tasty into the kitchen with the launch of a smart appliance. Currently only available on pre-order in the US, the One Top connects […]

Ford first brand to take advantage of Primesight and RadiumOne collaboration

Ford first brand to take advantage of Primesight and RadiumOne collaboration

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta – the UK’s best-selling car – whereby whenever the target audience […]

TouchTunes Media Strike Programmatic Partnership with DOmedia and Rubicon Project

TouchTunes Media Strike Programmatic Partnership with DOmedia and Rubicon Project

TouchTunes Media announced a partnership with DOmedia and Rubicon Project that will allow advertisers to execute programmatic advertising across the largest digital out-of-home (OOH) advertising network in the United States. Programmatic advertising technology, the backbone of internet ad campaigns for over a decade, has been an area of focus for the OOH ad industry for […]

eBay Preparing to Launch AI-Powered Visual Search Tools

eBay Preparing to Launch AI-Powered Visual Search Tools

eCommerce giant eBay is set to roll out new image search features to help mobile shoppers find exactly what they want on the online auction platform. Two new AI-powered features, Image Search and Find It On eBay, will be introduced later this year. Image Search – which will arrive on both Android and iOS – […]

Lingerie Brand Commits to Digital Shift after Mobile Triumphs in Driving Sales Offline

Lingerie Brand Commits to Digital Shift after Mobile Triumphs in Driving Sales Offline

Lingerie brand Triumph says it will focus its spend more towards digital channels as its target audience, which is getting younger, spend more time online. The decision to start looking at shifting budgets online came as Triumph realised its younger audience was spending the majority of its time online, despite still preferring to shop offline. Sheryl Wong, […]