GroupM, the media investment management group of WPP, has announced the global rollout of viewability standards to support continued investment in digital media. Viewability is a measure of a digital ad’s opportunity to be seen, and since 2014 which GroupM claims to have championed. Key clients are supporting the demand for enhanced viewability and measurement in digital advertising, including Unilever, Campbell […]
Adyoulike, the leading in-feed native ad platform, announced a new strategic partnership with AppNexus, the world’s leading independent advertising technology company, that enables the real-time sale and purchase of digital advertising. The integration will enable advertisers and agencies to deliver personalised native campaigns on AppNexus’ platform. Adyoulike’s native advertising supply side platform (SSP) will use the […]
Marketers need to take a more “disciplined” approach to their programmatic advertising campaigns following years of “unanticipated problems” within the automated buying sphere, a new report by comScore has found. The media measurement company said that brands remained dogged by issues from buying audiences at “bargain basement” rates, including the over-targeting consumers and being lured by low-priced […]
Google is rolling out the ability to make hands-free phone calls to the US and Canada via Google Assistant on Google Home. In a blog post, Google said users in the US simply say, “Hey Google, call…” and calls will be made over users’ Wi-Fi connections. Google Home can call businesses and Google contacts, but it […]
Google has introduced a feature to Maps and Search that helps people find out all they need to know about a location they have searched for. With Google’s ‘Questions & Answers’, people are able to ask questions, get answers, and answer other people’s questions about places on Google Maps. The most informative questions and answers […]
Mobile advertising has contracted in the Asia-Pacific region in the months following the global brand safety crisis, new research has found. According to the PubMatic Quarterly Mobile Index report, the amount of Android app impressions in APAC has shrunk in volume by 50 per cent year-on-year in Q2 2017. Meanwhile, globally monetised header bidding impressions rose 149 […]
In the battle between the mobile web and native apps for advertising, the mobile web appears to be losing out in Asia-Pacific. New research from mobile advertising data company Vpon found that 77% of mobile ads served during H1 2017 in the region were delivered via mobile apps, not the mobile web. In several countries in Southeast […]
Facebook is upping the usefulness of its Messenger chat service by integrating its personal assistant M for users in the UK. The feature is expanding beyond the USA, touching down with UK users to aid them with its artificial intelligence-driven suggestions, dropping into conversations to suggest stickers, polls, birthday celebrations, group gatherings and location sharing. Furthermore, […]
Mobile services company CM has joined Google’s Early Access Program for RCS Business Messaging, an initiative that enables businesses to send richer, more useful messages to their customers. Richer Native Messaging SMS has long been limited to just plain text. RCS (Rich Communication Service) upgrades messaging with popular chat features like typing indicators, read receipts, high-quality […]
Momentous Entertainment Group, an online social media network company vertically organised into four business areas: social networking, social gaming, ecommerce consumer products and services, and OTT streaming media content creation and distribution, announced that it has executed agreements and completed initial funding to acquire Blackfox. Blackfox.io is a mobile advertising network with a strong worldwide […]