Taboola teams with AdRoll for programmatic native

Taboola teams with AdRoll for programmatic native

Taboola, the leading global discovery platform, a strategic partnership with AdRoll, the performance marketing platform. The partnership will enable AdRoll to bid programmatically on Taboola’s native exchange. This will open access to Taboola’s premium publisher marketplace for AdRoll’s network of 35,000 customers worldwide. The collaboration will provide new opportunities for AdRoll’s brands looking to reach audiences […]

Lonely Planet launches travel-focused photo-sharing app

Lonely Planet launches travel-focused photo-sharing app

Travel media brand Lonely Planet has launched a new app called Trips, which it describes as a ‘self-publishing content platform’, and which aims to compete with Instagram as a way to share images and video from holidays and other travel experiences. The app is focused on creating stories around each journey, using photos and videos […]

Hike unveils new Blue Packets gifting initiative

Hike unveils new Blue Packets gifting initiative

Homegrown messaging platform Hike is intensifying its marketing strategy in India. It recently beat Whatsapp to integrating wallet payments to push Digital India initiative. It has now introduced Bae Buddy Bro, a social experience to mark the occasion of Friendship Day and Rakhsa Bandhan. If the users’ sentiments (the options are bae, buddy or bro) […]

YouTube unveils in-app messaging to become the video watercooler again

YouTube unveils in-app messaging to become the video watercooler again

YouTube is facing off strident competition from Facebook to be the defacto place where people talk about social video – and to do this it is releasing an in-app messaging service. In a blogpost, the company, using Justin Bieber’s record breaking single ‘Despacito’ as a prime example, said it wants users sharing videos directly with friends and […]

Four in every five car buyers open to using video to support purchase

Four in every five car buyers open to using video to support purchase

The scale of the car-buying audience who is open to using video to support their purchase decisions now represents 80% of in-market consumers, according to the latest research from automotive video expert, CitNOW. The move towards a remote but personalised car-buying experience, powered by video technology, is now being fuelled by this consumer appetite. In […]

Taptica Acquires Tremor Video’s Demand-Side Platform for $50 Million

Taptica Acquires Tremor Video’s Demand-Side Platform for $50 Million

Taptica, a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available, announced the acquisition of Tremor Video‘s demand-side platform (DSP), an industry-leading technology stack built for video optimisation and attribution, for $50 million. Tremor Video DSP will operate as an independent […]

Snapchat offers “Advanced Mode” for advertisers

Snapchat offers “Advanced Mode” for advertisers

Snapchat has revamped its self-service advertising tool with an “Advanced Mode” designed for larger brands looking to conduct bigger campaigns at scale. The Advanced Mode for its Snapchat Ad Manager works in a similar way to Facebook’s Power Editor, giving brands more tools to build, manage and scale their campaigns faster and more efficiently. Advanced […]