Instagram opens its shoppable posts feature to retailers on BigCommerce’s platform

Instagram opens its shoppable posts feature to retailers on BigCommerce’s platform

BigCommerce, which develops eCommerce software for businesses, now supports sales through shoppable posts on Instagram. The integration means that retailers on the eCommerce platform will be able to tag products in Instagram posts with a link to take consumers directly to an associated product page, so they can proceed with their purchase or find out more about the […]

IMImobile: Consumers prefer customer service over digital messaging channels

IMImobile: Consumers prefer customer service over digital messaging channels

Cloud communications software and solutions specialist IMImobile, announced findings of its latest ‘Consumer Research Report’, looking at customer service experiences and expectations of 1,000 UK consumers. The research reveals the increasing preference amongst today’s consumers to use mobile and digital messaging channels to submit enquiries, receive answers and engage with customer service teams. With 68 per cent […]

Reese’s brings Pac-Man to Snapchat

Reese’s brings Pac-Man to Snapchat

Hershey-owned Reese’s Peanut Butter Cups is ramping up its marketing game before the holiday season. The brand lately introduced a Pac-Man themed game on Snapchat to reach young candy lovers who typically don’t use Facebook or watch TV. The game — debuted on September 19 and will live on Snapchat for six weeks — features a Pac-Man […]

Over 75% of media planners aren’t using third parties to measure and validate data

Over 75% of media planners aren’t using third parties to measure and validate data

Less than a quarter (24%) of mobile media planners use third parties to measure and validate their data, according to new research, despite ongoing calls from marketers for digital giants to increase their third party measurement partners. GroundTruth (formerly xAd), conducted the study in conjunction with ExchangeWire, which saw it survey over 150 mobile ad […]

TMW Unlimited creates digital campaign #CaseForChange for the GSMA

TMW Unlimited creates digital campaign #CaseForChange for the GSMA

TMW Unlimited has created a new digital campaign for the GSMA, the global body that represents mobile operators, to show how the power of mobile connectivity makes a difference in people’s lives around the world. In 2015, the UN set out 17 Sustainable Development Goals (SDGs), an ambitious agenda to eradicate poverty, fight inequality and […]

Serviceplan’s CEO Florian Haller gets pelted with virtual tomatoes during their Innovation Day

Serviceplan’s CEO Florian Haller gets pelted with virtual tomatoes during their Innovation Day

Serviceplan Group’s CEO put himself in the “stocks” at the Innovation Day, which took place on September 28 in the House of Communication. The audience could virtually pelt the speaker on the stage with tomatoes, flowers, teddy bears and bras using an app from the Hamburg start-up Helhed – on the audience’s phone displays, it looked as though […]

92% of CMOs in financial sector prepared for GDPR, according to Relay42

92% of CMOs in financial sector prepared for GDPR, according to Relay42

New research from  Relay42, a leading European data management platform company, has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT […]

Mobile the key driving force as digital ad spend surges across Southeast Asia

Mobile the key driving force as digital ad spend surges across Southeast Asia

Digital ad spending in the Southeast Asia is set for a significant rise, as mobile sees heavy investment across the region. Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam will all see their digital ad spend increase by double digits in 2017 and 2018, according to eMarketer. Spending will surpass $2.2bn across these markets, accounting for […]

IPG Mediabrands and Acxiom forge strategic data partnership

IPG Mediabrands and Acxiom forge strategic data partnership

IPG Mediabrands, the global media arm of Interpublic Group, announced a global partnership with Acxiom to further strengthen the network’s data and analytics capabilities. Through this partnership, agencies across the IPG Mediabrands network will accelerate their people-based targeting approach, enabling application and discovery of insights on behalf of clients. The media network’s partnership with Acxiom […]