LiveRamp and Criteo team to enhance people-based marketing campaigns for omnichannel engagement

LiveRamp and Criteo team to enhance people-based marketing campaigns for omnichannel engagement

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, announced a collaboration between the two companies. Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and […]

Deloitte survey: Almost nine in ten UK businesses to invest in artificial intelligence by 2020

Deloitte survey: Almost nine in ten UK businesses to invest in artificial intelligence by 2020

Eighty-five per cent of senior executives plan to invest in artificial intelligence (AI) and the internet of things (IoT) by 2020, according to a new survey of UK digital leaders by Deloitte. The findings come from the first edition of a new regular report from Deloitte, the Digital Disruption Index. The index will track investment in […]

YOOX Releases New Interactive Shoppable Video Campaign in Collaboration with Google

YOOX Releases New Interactive Shoppable Video Campaign in Collaboration with Google

YOOX, which has always been at the forefront of e-fashion, has teamed up with Google to develop an innovative and groundbreaking interactive ADV format, creating for YouTube the world’s most exclusive collection. YOOX is a virtual wardrobe of wonders and treasure, and the intention was to offer customers a selection of the most covetable fashion […]

Chinese tech giant Baidu unveils a smart home speaker to compete with Amazon

Chinese tech giant Baidu unveils a smart home speaker to compete with Amazon

Chinese internet search giant Baidu on November 16 introduced a speaker and two robots as part of its Raven series in a serious push into the highly competitive smart home market. The products, introduced at the Baidu World Conference in Beijing, are powered by the company’s DuerOS conversational artificial intelligence technology. That system is similar […]

Uber to buy 24,000 driverless cars from Volvo

Uber to buy 24,000 driverless cars from Volvo

Uber has announced plans to buy up to 24,000 self-driving cars from Volvo as it looks to expand on its ride-booking app. The cars would be available through the Uber app to pick up passengers without a driver, giving the business its first commercial fleet of cars. The non-binding framework deal builds on a relationship […]

Amazon Echo comes in red now to help raise funds to fight AIDS

Amazon Echo comes in red now to help raise funds to fight AIDS

The new, second-generation Amazon Echo smart speaker comes in a variety of different coloured shells. Amazon is adding one more to the mix: a bright red shell that’ll help raise money for the fight against AIDS. The newly coloured Echo is part of a collaboration between Amazon and (RED), and just one of a collection […]

New FreshSpoke app promises to make local Canadian food more accessible and honest

New FreshSpoke app promises to make local Canadian food more accessible and honest

 There’s a dramatic shift in consumer preference when it comes to food. The majority of Canadians are turning away from cheaper imports in favour of those produced closer to home. But with many businesses looking to cash in on local, consumers are increasingly concerned about whether such claims are true; according to recent Dalhousie-led […]