Google Maps might plot the fastest route to your destination, but sometimes the service doesn’t seem know about accidents or rerouted public transit. Coord wants to fix that by supplying current navigation information for companies to plug into their other apps and services using an API. That doesn’t just mean traffic data. Ever notice some […]
Times Internet has released a study titled ‘The Changing Lingual Face of Digital India’, highlighting the rapid shift of digital users towards regional content consumption. With this study, Times Internet has successfully validated the rising trend of online content consumption across the eight most widely consumed regional languages in the country. To map the magnitude […]
Snapchat is selling merch inside a digital store in its app, a new e-commerce play that could hint at more stores to come. The store appeared in the media section of Snapchat known as Discover, and it offers Snapchat-branded merchandise for purchase through the app. The Discover section had been reserved for media companies like […]
Ensemble Worldwide Malaysia and Maxis have teamed up on yet another ground-breaking campaign, this time, for the Chinese New Year festive season. The ‘HuatAR‘ campaign is a world’s first, devised by the team to bring blessings (‘Huat’ in Hokkien) and make the culturally significant lion dance more accessible to masses through the use of augmented […]
Uber and Canon have teamed up to launch a new campaign celebrating the hidden gems of some of Southeast Asia’s most populous cities. The #HiddenCities campaign documents the most off-the-grid places in Singapore, Kuala Lumpur, Manila, Jakarta and Ho Chi Minh City. The locations were found from analysing Uber drop-off points in each city and […]
If you don’t like seeing ads in Instagram Stories, you’re not going to like the announcement the Facebook-owned company has made. Instagram has introduced an update to Stories ads which will enable publishers to utilize the Carousel ad format to publish up to three pieces of content in a Stories ad. Instagram previously allowed them […]
YouTube is expanding its Super Bowl playbook in 2018. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased engagement and a broader audience, YouTube is rolling out a few new ad products for marketers looking to re-engage with viewers on their second […]
The automotive industry would benefit by strengthening relationships with its influential female customers through the content it shares on mobiles, according to research by CitNOW. Analysis of 2,000 consumers found that women were over 60% more likely than men to watch video content on their mobile phones. And, while research suggests that nearly half (43%) […]
Google has added updates to its flight booking service Google Flights that will give passengers a heads-up before they arrive at the airport. Google said in a blog post that Flights’ machine-learning algorithms will use historic flight status data to provide live updates and reasons for delays, such as weather or an aircraft arriving late. […]
Facebook says changes to its News Feed algorithm has cut the amount of time users spend on the platform by about 50 million hours each day as the number of daily active users increased by 14% to 1.4 billion in 2017. The reduction in user time spent on the platform hasn’t dented its ad revenue, […]