Nike has begun rewarding its NikePlus members for the amount they workout, with rewards including exclusive products, access music playlists and subscriptions, guided meditation, and fitness classes. Rewards on offer come from Nike’s partners in the form of Apple Music, Headspace, and ClassPass. By completing workouts, NikePlus members can unlock curated Nike playlists on Apple […]
Unilever has teamed up with AR treasure hunt app Snatch to give players the chance to win the world’s most expensive jar of Marmite ever. As part of its Gene Project campaign, an 18ct gold plated jar of Marmite – valued at £1500 by Boningtons Auction House – could be snapped up by one lucky […]
Sprint has introduced the world to “Evelyn,” a highly intelligent robot and star of its Super Bowl LII commercial. The 60-second commercial, which ran in the first quarter, is titled “Evelyn” and captures her making smart, rational decisions and questioning her human creator’s choice of wireless carrier. He just happens to be on Verizon. Evelyn […]
More than 90% of digital video viewers in the UK regularly visit YouTube and its viewership is nearing saturation point, according to a report from eMarketer. YouTube’s prevalence across the Google platform and its easy integration across other content platforms has helped contribute to its rise. This year, 40.4 million people, or six out of […]
More and more people are rocking out to Apple Music instead of Spotify. And as a new report from The Wall Street Journal indicates, if Apple Music continues to grow at its current rate, it will officially overtake Spotify this summer as the streaming world’s number one service. The news likely doesn’t thrill Spotify, which […]
In a surprise announcement, eBay has revealed that it will be ditching PayPal as its primary payment processor. The company says it will be intermediating payments on the Marketplace platform, a move that will improve the experience for both sellers and buyers. As part of this, eBay has partnered with payment processor Adyen, though the […]
YouTube Go, an official Android app designed to minimize data usage, is now available in 130 countries. The app launched in India last year, and is designed for people in locations with poor-quality or very expensive mobile data connectivity. Users can either watch a whole video in the app, or download it to their device […]
Deezer, the world’s most diverse, dynamic and personalised music streaming service, has launched its first ever fully immersive augmented reality (AR) music experience, leveraging a new and specially created Snapchat lens. With AR usage expected to increase to 200 million this year, Snapchat influencer platform, Fanbytes, created a bespoke piece of content based on […]
Between the 2nd of February and the 31st of March 2018, UNICEF and advertising agency BETC are reinventing charitable donations with the ‘Game Changers‘ initiative, the first humanitarian fundraising effort using the cryptocurrency Ethereum. UNICEF’s work for children depends on donations and they asked for help to attract a younger generation of donors since […]
Apple has its nose in front of Samsung once more. Apple’s phone sales fell second to the Korean electronics giant for the first three quarters of 2017, but with the iPhone 8, 8 Plus and X going on sale in the fourth quarter, it’s back in front, according to IDC’s quarterly report on smartphone market […]