Facebook’s advertising sales in the first quarter of 2017 grew by 51% to $7.9 billion, helping the social media giant exceed analysts’ expectations. The revenue boost pushed up net income in the quarter by 76% to $3.1 billion. Mobile advertising made up 85% of sales—up from 82% in the first quarter of 2016. The company’s […]
AppsFlyer, the leading mobile attribution and marketing data analytics company whose mission is to make the marketing industry more measure-able, announced the launch of Pivot, a new reporting interface that allows marketers to save time and effort by delivering highly-customizable marketing data analysis from within the AppsFlyer analytics dashboard. Pivot’s drag-and-drop interface provides marketers with […]
Following exceptional growth in the German market, M&C Saatchi Mobile are pleased to announce the official opening of a new office in Berlin. Leading digital expert Christian Haase will take the helm in the role of Regional Director, Germany, to provide strategic support to existing clients, as well as expanding the client portfolio. The new […]
Coca-Cola has launched an app to provide small retailers with coke—on demand. The global beverage giant is trying to make the most of the supply chain’s ‘white spaces’ while taking part in the ever-increasing trend of immediacy: matching the demand to the supply in real time with their on-demand deliveries. The white spaces in the […]
Mobile advertising platform InMobi and Vietnam-based mobile-specialist agency Moblaze have formed an exclusive partnership aiming to rapidly scale both the use and creative quality of mobile advertising in Indochina. Moblaze becomes the exclusive representative for InMobi in all of Moblaze’s markets, including Cambodia, Laos and Myanmar. “But given Vietnam is the largest of all with […]
Adsmovil, Latin America’s leading mobile advertising solution, announced a partnership with Glispa Global Group, mobile ad tech pioneer and owner of Avocarrot by Ampiri, a native supply-side platform (SSP) and programmatic exchange. With this partnership, Adsmovil’s DSP strengthens its offering to advertisers and agencies with a complete 360º solution that will now include native ads, […]
Mobile utility and content app developer, Cheetah Mobile Inc., launched Cheetah Ads, its newly rebranded mobile advertising business. Cheetah Ads unifies Cheetah Mobile’s strengths in utility apps and mobile content under a single name with a strong focus on bringing vertical video ads to every kind of mobile moment. Formerly known as Cheetah Ad Platform, […]
North American digital media and broadcasting company Vice Media is expanding its mobile offering with a series of partnerships across the globe, as it aims ‘to reach hundreds of millions of new mobile subscribers’. Announced at Mobile World Congress, the deals will bring Vice’s programming across lifestyle, culture, news, sports, food, and more, to over […]
Mozilla Corporation has completed the acquisition of Read It Later, Inc. the developers of Pocket. “Mozilla is growing, experimenting more, and doubling down on our mission to keep the internet healthy, as a global public resource that’s open and accessible to all. As our first strategic acquisition, Pocket contributes to our strategy by growing our […]
Marketing services firm XLMedia PLC on February 7 said it has agreed a $5.1 million cash deal to buy mobile performance marketing platform ClicksMob Inc. ClicksMob helps brands to acquire customers for mobile applications across gaming, e-commerce, travel, entertainment and finance verticals, XLMedia said. The UK firm said the deal will increase its presence in Asia […]