North American digital media and broadcasting company Vice Media is expanding its mobile offering with a series of partnerships across the globe, as it aims ‘to reach hundreds of millions of new mobile subscribers’.
Announced at Mobile World Congress, the deals will bring Vice’s programming across lifestyle, culture, news, sports, food, and more, to over 80 territories by the end of 2017. Vice’s new partners include Verizon in the US, Vodafone in Australia, Docomo Digital and AbemaTV in Japan, XL Axiata and iflix in Indonesia, Fido in Canada and Partner Communications in Israel – with more expected to be announced in the coming months.
“Today we announce our first batch of international mobile deals that we will now marry with our TV platforms and digital platforms to offer a comprehensive three screen/one screen/OTT platform-agnostic media company that offers our content at all times – everywhere,” said Shane Smith, Vice co-founder and CEO.
“As I sit here at Mobile World Congress with our new partners putting pins in a map and adding hundreds of millions of new eyeballs to our audience, I am excited by two things – a) the future, and b) the albondigas and Sangre del Toro that I will be enjoying as soon as our world domination plans are wrapped up for the day.”
Vice’s link up with Docomo Digital has seen the creation of Vice+, a subscription video on demand service in Japan. While its partnerships with XL Axiata, iflix and Vodafone will see Vice create original mobile programming specifically for young people in the Asia Pacific region.
Deals with AbemaTV and Verizon will see Vice content licensed across Japan and the US – adding to the content Vice already produces for the platforms.
An extension to its partnership with Fido and new agreement with Partner Communications will give each provider’s subscribers access to all ViceLand programming through the Vice app.
Source: Mobile Marketing Magazine