Voxi homages Love Island with Snapchat augmented reality villa

Voxi homages Love Island with Snapchat augmented reality villa

Voxi, Vodafone’s youth-facing sub-brand, is leaning into the power of Snapchat for its latest marketing campaign. The Voxi brand was launched in 2017 and is a rival of Three, which ran its own Puggerfly activity on Snapchat last year. Now Voxi has launched its first ever Snapchat presence which is trying to capitalise on the Love Island […]

UK telecoms companies spend close to £1.4bn for mobile spectrum as 5G race heats up

UK telecoms companies spend close to £1.4bn for mobile spectrum as 5G race heats up

The UK’s four major mobile network providers splashed out £1.356bn between them on the first stage of an auction for 4G and 5G airwaves. EE, Three parent Hutchison, O2 parent Telefonica, and Vodafone all successfully picked up spectrum on offer – with Airspan Spectrum Holdings, a SoftBank-backed UK-based subsidiary of Airspan, the only party to […]

Nokia and Vodafone are putting 4G on the Moon

Nokia and Vodafone are putting 4G on the Moon

 The Moon will get 4G coverage next year, 50 years after the first NASA astronauts walked on its surface. Vodafone plans to create the first 4G network on the Moon to support a mission by PTScientists in 2019 and has appointed Nokia as its technology partner. Berlin-based company, PTScientists is working with Vodafone Germany and Audi to […]

Vodafone teams with Mango for digital fitting rooms

Vodafone teams with Mango for digital fitting rooms

Vodafone has partnered with Mango, global fashion retailer to bring digital fitting rooms to the high street. The digital fitting room has been designed around a new Internet of Things (IoT) digital mirror designed by Mango, developed by Vodafone in collaboration with Jogotech, which will allow the shopper to scan the clothes tags in the […]

Vodafone Pug delights Premier Badminton League viewers with Augmented Reality

Vodafone Pug delights Premier Badminton League viewers with Augmented Reality

Television viewers and spectators at Sunday’s grand finale at the Vodafone Premier Badminton League broke into impromptu smiles when they realized they had unexpected company. Lending an entirely unique experience to complement the nail biting match, were the adorable Vodafone Pugs in ‘augmented’ avatar. This is the first time that augmented reality has been seen […]

AI and Alexa are helping Vodafone emerge from ‘digital wilderness’ in Customer Experience Overhaul

AI and Alexa are helping Vodafone emerge from ‘digital wilderness’ in Customer Experience Overhaul

Vodafone has said it wants to be seen as an innovator as it continues its pivot towards a customer-centric strategy, with the telecom firm’s Chief Operating Officer and Director of Customer Service Neil Blagden, explaining why AI is helping fuel a shift in perception for the brand. Fresh from following its competitor Three in abolishing roaming […]

Vice Agrees Series of Deals to Expand Mobile Offering Globally

Vice Agrees Series of Deals to Expand Mobile Offering Globally

North American digital media and broadcasting company Vice Media is expanding its mobile offering with a series of partnerships across the globe, as it aims ‘to reach hundreds of millions of new mobile subscribers’. Announced at Mobile World Congress, the deals will bring Vice’s programming across lifestyle, culture, news, sports, food, and more, to over […]