Acquia, the open-source digital experience company, has found that 45 per cent of UK consumers find chatbots “annoying”, and would prefer it if websites removed them completely or found an alternative. In Acquia’s debut global report entitled Closing the CX Gap: Customer Experience Trends Report 2019, centred around the current customer service experience, it was discovered […]
British restaurant chain Byron is the first to launch a Quickpay bot allowing customers to pay for their bill using Facebook Messenger. The payment technology, created by hospitality platform Flyt, gives diners the chance to pay for their meal as soon as they order as well as split the bill. Diners can choose the hamburger […]
Unilever wants social-media influencers to give themselves an authenticity check. The big-spending advertiser behind such well-pitched products as Dove, Lipton’s tea and Hellman’s mayonnaise intends to announce June 18 that it will no longer work with influencers who buy followers – the coin of the realm in social media. “At Unilever, we believe influencers are an […]
Fraud in the mobile app ecosystem is rampant, that much is clear. But what is less known is just how sophisticated fraudsters have become in their attempts to bypass protective measures, how hard they are hitting and who is most exposed. In AppsFlyer’s new report The State of Mobile Fraud: Q1 2018, the mobile attribution & marketing […]
Twitter is now looking into the concept of measuring conversational health to combat abuse on the platform. To achieve that, Twitter is working with a non-profit research organisation Cortico and Social Machines which identifies shared attention, shared reality, variety of opinion, and receptivity. Twitter is also putting in effort to remove the content against its […]
Vodafone has said it wants to be seen as an innovator as it continues its pivot towards a customer-centric strategy, with the telecom firm’s Chief Operating Officer and Director of Customer Service Neil Blagden, explaining why AI is helping fuel a shift in perception for the brand. Fresh from following its competitor Three in abolishing roaming […]
Facebook has created five new messaging tags, which enable bots created for its Messenger platform to respond to customer actions in specific ways and send messages outside of the 24-hour window usually allowed for interactions. The new tags enable Messenger bots to provide users with updates about existing appointments, events in computer games or sports they are […]
TUNE, one of the global leader in mobile marketing solutions, announced the release of tunebot, the first chatbot built specifically for the mobile marketing industry. Tunebot, available within the popular team messaging service Slack, is designed to enable TUNE customers to quickly and easily interact with marketing and advertising data such as quickly looking up reports […]
Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age. As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting […]
Since 2014, there have been more mobile devices in the world than desktop computers, and people spend more time browsing the internet on their smartphones than on their desktops. So companies simply cannot ignore mobile as a channel to reach their consumers. Today, marketing departments focus a meaningful part of their time and budget on […]