Consumers spent $196 million on apps, in-app purchases and subscriptions on Christmas Day 2017 across the App Store and Google Play, according to new data from Sensor Tower. The report, while excluding Android revenue in China, represents a 12.3 percent increase over 2016’s spending of approximately $174 million. That speaks to a still-growing market for […]
Snap’s leadership conceded that it overestimated the demand for its Spectacles offering. Snap will overhaul its primary app to make its user experience more intuitive, hoping to bolster its appeal to a wider audience, and boost monetization opportunities. This is a step that comes as it counts the (initially) heavy cost of its transition […]
Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via […]
Snap is getting further into creating its own content and is just the latest tech company to do so, partnering with US media giant NBCUniversal. They will work together to produce scripted shows for the messaging app Snapchat, the two announced early this morning. Snap has already dipped its toes in the waters of TV-style content, […]
Mobile apps have been continually progressing for some years and the power of mobile applications remains very strong. But the introduction of the chatbots means you can chat or talk to them as to a close friend. The main difference between a chatbot and a mobile app is its user interface. And this is the […]
The 2nd Lovely Mobile Awards are now open for entries. The Awards, which were introduced by us last year during the Mobile World Congress in Barcelona, honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. Who Can Enter? It is open to brands, agencies and ALL parties […]
Google has rolled out its updated in-app feed globally, after rolling out the feature to the US in July. The new feed uses improved learning algorithms to offer a more personalised feed for the user. For the time being, the localised feed will only appear in the Google app on Android devices, but Google promises […]
In the ongoing fight for millennial attention between social media apps Instagram and Snapchat, it would appear that Instagram is now slightly ahead. That’s according to a survey from online research company CivicScience among US millennials. The latest data found that 34% of millennials said they used Instagram daily, compared to just 28% on Snapchat. […]
Up until recently, the thought of turning on your mobile data when abroad may have seemed like a ludicrous idea. It seemed that each year brought with it a fresh batch of horror stories about holidaymakers being hit with monster mobile phone bills after downloading movies while overseas, and I’m sure you must have heard […]
The use of personal assistant apps on smartphones is showing stagnation and even a decrease in certain cases, partly as people start to use standalone home devices such as Amazon’s Echo and Google Home instead of their mobiles to complete everyday internet tasks. Consumer-centric measurement firm Verto Analytics monitored a panel of US adults who […]