Researchers at Google’s experimental unit, Area 120, say they’ve built their first version of a digital advertising format designed specifically for mobile, virtual-reality applications. The unit showed a prototype of the still-nameless product in a blog post co-authored by Google product manager Aayush Upadhyay and associate project manager Neel Rao. The demonstration video showed a cube floating […]
The mobile enablement of the workforce is now a pre-eminent focus for any forward-thinking CEO. The world is changing, everything is now more dynamic and distributed, and the workforce needs information instantly wherever they are. Maintaining focus and consistency across a far-flung enterprise team however isn’t easy. More than ever, mobile teams need seamless access […]
A10 Networks, a Secure Application Services company, has revealed in new research that Britons are so addicted to and dependent upon their smartphones and applications that a quarter believe mobile apps are equally as important as a basic human resource such as eating, breathing and drinking. The Application Intelligence Report (AIR) is a global research […]
Entertainment and finance apps have powered a 43 per cent surge in app usage in India over the course of 2016 according to the latest study conducted by Yahoo’s Flurry Analytics. The State of the App survey found that time spent on messaging and social apps grew at a greater clip in India (52%) than […]
Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research. Despite a third of UK consumers admitting to downloading more retail apps in the last 12 months than they did in the previous year, just 40% said they were satisfied with the […]
Twitter ‘s Chief Operating Officer Adam Bain is stepping down after six years at the helm, adding more uncertainty to the struggling tech firm’s murky future. Anthony Noto, Twitter’s chief financial officer, will take over Bain’s job, according to a regulatory filing to the U.S. Securities and Exchange Commission on Wednesday. Twitter is searching for a […]
Every day millions of selfies are posted and shared, without a thought given to the risks they may pose. But what few realise is that advances in technology have turned every camera and selfie taken with it into a data mine ripe for hackers to excavate. Today, Ubisoft and AKQA launch the Watch Dogs 2: […]
Snap Inc, the company behind Snapchat, has urged marketers to raise the bar in mobile advertising, saying too many are still interrupting the experience and not adding to it. Speaking at IAB Engage yesterday (13 October), Snap Inc’s UK general manager Claire Valoti pointed to research released by the IAB this week showing that investment […]
Shopgate is the First Mobile App Platform to Leverage the Facebook Analytics for Apps SDK to Help Merchants Understand the People Who Use Their Apps and Reach Them with Powerful Push Notification and Mobile Ad Campaigns. Shopgate, Inc., a leading mobile app platform, has introduced Facebook Tools to give merchants the ability to understand their […]
Malecare, America’s leading men’s cancer survivor support and advocacy national nonprofit organization, recently launched Cancergraph—a mobile application that tracks cancer symptoms. Designed by cancer survivors and caregivers, Cancergraph focuses on the unique experiences faced by those who are diagnosed with one or more cancers. Cancergraph serves as a memory tool, giving patients and their doctors […]