Slack, a collaboration hub for the modern workplace, in line with its first ever developer conference, Spec, will be announcing a range of new features, revealing the latest Slack Fund investments, as well as unveiling the fastest growing app integrations across the UK. The fastest growing app integration for Slack users, in UK in 2018, […]
PubMatic, a publisher-focused sell-side platform (SSP) for an open digital media future, has released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of […]
Mobile technology provider Cloudbanter has announced a new partnership with L&T Technology Services (LTTS), a leading global pure-play Engineering and Development services company, effective immediately. LTTS will become a sales and implementation partner globally for Cloudbanter and play a key role in distributing its innovative technology which monetizes and personalizes mobile messaging, apps and phones on […]
In-app ads were more effective than web ads in driving increases in store visits last year, per a study by location intelligence firm Cuebiq. Its analysis indicates that in-app ads generated gains in foot traffic of as much as 19%-49%, compared with 10%-33% for web ads in 2017. Brands spent an average of $23.05 in […]
Facebook has already suspended close to 200 apps in an ongoing investigation into applications that potentially accessed and abused sizeable swaths of user data, the company announced in a blog post. The move comes after Facebook CEO Mark Zuckerberg vowed earlier this year to look into all applications that “had access to large amounts of […]
Apple is reportedly enforcing some of its privacy rules more stringently for apps in its App Store. According to a report by 9to5Mac, the iPhone maker started removing apps that share location data with third-parties without “explicit consent” from users. Apps that have been removed from the App Store in this instance have been cited […]
Google kicked off its annual I/O developer conference with a barrage of announcements that show how artificial intelligence (AI) will give its next Android mobile operating system the ability to learn how people use their phones to make calls, schedule their day, listen to music, book tickets and read news. Android P will have augmented […]
Mopinion, a market leader in online feedback analysis, has just launched a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range […]
Fyber, a programmatic trading technology platform, announced that it has enriched its data-driven segmentation platform, Audience Vault, with demographic, interest and audience data from the Nielsen Marketing Cloud, location data for offline activities from PlaceIQ, and mobile app audience measurements from Mobilewalla. This information is automatically imported into Audience Vault, enabling publishers to create custom […]
Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties. In Australia: • The number of people who own a smartphone but no fixed telephone line has been increasing […]