WhatsGerman, a language course based on the already existing digital platform, WhatsApp, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. WhatsGerman is a language course that is delivered through the messaging platform WhatsApp, and is directed towards the large number of refugees that entered Germany in 2015. Germany […]
Augmented reality app Blippar believes its efforts to get people to use it for visual search, rather than searching through Google, should hit critical mass by early 2017 when it will have the ubiquity to appeal to more advertisers. It’s stopped short of saying how many users that equates to, though the app is already […]
AppLift — a mobile ad tech company — officially announced DataLift 360, which is hailed as the first platform to unify app advertising across the entire app lifecycle, from launch to growth and retention. According to a company statement, DataLift 360 enables mobile marketers to access and target desired users through seamless and unified connections […]
Yellow Pages has launched a new campaign promoting its revamped YP Dine app that highlights the internal battle between Canadians’ stomach, brain and heart when it comes to choosing what they want to eat. The digital campaign from Leo Burnett features claymation representations of the three organs bickering about their dining decisions, only to agree […]
Cancer Research UK scientists have launched a new app, Tumour Takedown, for smartphones and tablets that shows how some cancer treatments work. The new app, developed in collaboration with Centre of the Cell, was unveiled at the Royal Society Summer Science Exhibition. It allows the public to test out three different cancer therapies on a […]
Now there’s a headline: Shazam for beauty. But it’s almost true. Coty-owned brand, Rimmel London, has introduced a new app based on its Get The Look technology, which allows users to try out the make-up styles of everyone from friends in real life through to celebrities in magazine images. The augmented reality tool uses advanced […]
30 year old artist Scarlett Raven unveils her ambitious, groundbreaking visual arts experience, The Danger Tree this summer. Scarlett is the first oil painter to work in the exciting world of augmented reality and reveals the deeply personal process of creating her multi-layered, experiential art. Working exclusively with Blippar, world leaders in the field of augmented […]
With great scale comes great responsibility, and Uber certainly has scale. The global ride-hail giant has more than a million active drivers in the world. To Uber that might look like a million dollar signs driving around, but for the cynical, that’s more than one million potential car accidents in more than 350 cities around […]
As the battle for drivers continues to heat up, on-demand car services are tacking on more benefits to build up their army. Today, Uber is taking that one step further with the launch of Pandora music on its driver app. Drivers now have an alternative to traditional radio and are able to enjoy personalized music, […]
Instagram is getting bigger. Still. The photo-sharing app, owned by Facebook, now has 500 million monthly active users, the company said Tuesday, which is up from 400 million last September. That’s 100 million new users in roughly nine months — the same nine-month window it took to grow from 200 million to 300 million users, […]