Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation with the beta launch of Moodlock, a phone case that, when activated by an app on another person’s smart watch, locks the screen. The brand hopes that this playful, social-by-design innovation, the centrepiece of a wider digital campaign highlighting the brand’s role in […]
Just Eat has acquired online food delivery rivals Hungryhouse, the UK-based food ordering platform of Germany’s Delivery Hero, and Canada’s SkipTheDishes for £266m. The acquisition of Hungryhouse is valued at £200m – with a further cash amount of £40m possible, depending on its performance between signing and completion of transaction. The purchase – funded through […]
Mobiquity Networks, a next generation location marketing and data insight company that operates a nationwide location‐based mobile advertising network of beacons, has partnered with a major weather related app to join its App Publisher Network. This app will add approximately 70 million US downloaded users to Mobiquity’s existing publisher network. The Mobiquity Publisher Network is […]
Uber is the latest tech firm to partner with Disney in promoting the new film Rogue One: A Star Wars Story, replacing car images within the app with various Star Wars spaceships including the iconic X-Wing fighter. The promotion will run in hundreds of cities worldwide between 12 and 18 December on an opt-in basis, […]
Now days with video games and gadgets demanding screen time, the art of the children’s book has been lost in the mobile era, specifically around the holiday season. With this in mind, and just in time for this holiday season, AKQA launched its 2016 holiday card The Snow Fox – a children’s story that comes to […]
As millions of people prepare to give loved ones brand new smartphones this holiday season, Facebook is giving businesses more ways to ply their recipients with apps to populate them. The social network is launching a new mobile ad format that lets companies showcase products in which a particular customer has shown an interest along […]
The chat war for business customers just got hotter as Facebook announced that it has launched a platform for Facebook Workplace, a product with many of the same features as Facebook but for internal company communication. Businesses will now be able to pull into Facebook Workplace software-as-a-service (SaaS) solutions, customer relationship management (CRM) software, and […]
Google has rolled out Trusted Contacts, an app to let users’ loved ones know they’re safe. The launch coincides with the aftermath of a deadly Oakland, California fire over the weekend, during which Facebook activated its Safety Check feature, according to the San Jose Mercury News. The new Android app lets users identify trusted contacts […]
The White House has taken a step into the world of augmented reality, with the help of the White House Historical Association and Nexus Studios, with the launch of the 1600 app. The app gives users the opportunity to experience 1600 Pennsylvania Avenue – commonly known as the White House – in a different way […]
Sainsbury’s has extended its festive campaign, with the supermarket claiming to have launched the first ever UK karaoke Snapchat Lens. The grocer unveiled the interactive element of its ‘The Greatest Gift’ animation, which landed last month and tells the story of a hard-working Dad, Dave, voiced by James Corden. The song featured in the ad […]