Since it was founded in 2011, Snapchat has exploded onto the social media scene, boasting 187 million active daily users globally, as reported in February 2018. This was up 18% (29 million) year on year and an impressive 75% (80 million) compared with Q4 2016 (Statista February 2018). What’s interesting from a brand perspective is […]
OpenX, a leading independent advertising technology provider, announced that after successful testing in Q1 with more than 100 premium mobile applications, it would be taking its first of its kind opt-in mobile video exchange to full beta, providing brands with access to the highest quality consumer opt-in video inventory globally. “The OpenX opt-in video exchange […]
Facebook-owned photo sharing platform Instagram has launched a new variation of its popular poll sticker for use in its Stories feature: the emoji slider. The new sticker lets people ask and answer questions with an animated emoji that is designed to give polls more emotional context and allow for more meaningful feedback. Polling has proved […]
Parent company Snap Inc.‘s first quarter financial results for 2018, released May 1, disappointed investors, sending the company’s share price down to a record low. Snapchat’s slowing growth and lower-than-expected revenue are, in part, likely due to the app’s redesign disappointing another key group: millennials. Since Snapchat began rolling out its controversial redesign late last […]
Steam is bringing mobile game streaming to Android and iOS with a new Steam Link app which will let gamers stream games off their Mac or PC over the internet to their smartphones. The app is scheduled to launch at the end of the month during the week of May 21st, with Android support initially […]
Cathay Pacific and Asia Miles are applying smart blockchain technology in one of their new marketing campaigns for the first time. As part of Asia Miles’ ‘Unlock More Miles‘ dining promotion in Hong Kong, it has designed a new app with Cathay that will allow loyalty club members to visualise and keep track of […]
Instagram has introduced a call-to-action native payment button for select business partners in a bid to boost functionality. It has also offered a new way for those chosen to organise direct messages. The partners will be able to display options such as ‘Book’, ‘Get Tickets’, ‘Reserve’ or ‘Start Order’ buttons on their profiles, establishing Instagram […]
Bloomsbury Publishing has signed an innovative content partnership to bring its 33 1/3 series of short books about popular music onto Spotify’s streaming service. Each book in the dedicated series, now 130 titles strong, revolves around a single album and has grown to command a cult following amongst musicians and fans alike through coverage of […]
Social media management platform Hootsuite has announced a global partnership with Pinterest, resulting in the native integration of Pinterest into the Hootsuite platform. Following the trends uncovered in Hootsuite’s 2018 Social Trends Report showcasing the growing importance of the use of images to engage customers and followers, all Hootsuite customers are now able to schedule and […]
Oath announces a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress. The campaign centres on HP Instant Ink’s Free Printing Plan […]