Social media management platform Hootsuite has announced a global partnership with Pinterest, resulting in the native integration of Pinterest into the Hootsuite platform. Following the trends uncovered in Hootsuite’s 2018 Social Trends Report showcasing the growing importance of the use of images to engage customers and followers, all Hootsuite customers are now able to schedule and publish content directly to Pinterest.
“We’re excited to bring to life the full native integration of Pinterest into the Hootsuite platform to empower organizations to harness the power of human connection with their customers at scale,” said Penny Wilson, CMO of Hootsuite. “The visual appeal of Pinterest has proven to be a strong e-commerce sales driver for consumer and lifestyle brands. Our strategic partnership with Pinterest advances Hootsuite’s industry leadership to help customers, large and small, to strategically grow their brands, businesses, and customer relationships with social.”
With more than 200 million monthly active users and growing, Pinterest is a driver of sales, with traffic from Pinterest 3.8 times more likely to convert into a sale. Pinterest’s success as a visual discovery platform delivering increased value for brands that offer e-commerce and rich product pages is evident in the company’s 40 per cent year over year growth.
Effective immediately, all Hootsuite customers can collaboratively and securely schedule and publish visual content directly to owned Pinterest boards. Additionally, customers that have Hootsuite Impact will also be able to measure their Pinterest account growth and analyze the performance of individual Pins as part of their integrated marketing strategy and associated campaigns.
Hootsuite customers can post content and engage with customers on Instagram, Facebook, Twitter, LinkedIn, YouTube, Google+, WordPress, and Pinterest. As part of this strategic partnership, Hootsuite will be listed as one of Pinterest’s Content Marketing Partners.
More information regarding Hootsuite’s integration with Pinterest can be found here.