Mobile gaming is increasingly becoming an important option for marketers in Asia Pacific when planning for their campaigns, after studies from eMarketer and AppsFlyer showed extremely robust growth in revenues and growth in audiences. AppsFlyer released its latest gaming app findings in its “The State of Gaming App Marketing” study that analysed 40 countries, 1,300 […]
Thin Film Electronics ASA a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today announced a new customer in the wine and spirits industry. PengWine, a premium producer of 5-star Chilean wines, will leverage Thinfilm’s NFC solutions to educate and engage consumers through gamification. PengWine is planning multiple commercial deployments […]
Marketers should spend dynamically on mobile marketing and outcome-oriented measurements to capitalise on customer acquisition, says Facebook Thailand. “There is a gap between the amount spent on mobile advertising and the time spent by Thais on their mobiles,” said John Wagner, managing director of Facebook Thailand. “Of the 15-20% allocated to digital advertising spending in […]
LIDA has created a new campaign for Royal Mail MarketReach the first to promote the media owner’s Programmatic Mail service. The agency’s brief is to build excitement, drive awareness and generate leads around Programmatic Mail, which offers brands the ability to retarget opted-in customers with a highly personalised item of direct mail, based on their online behaviour and […]
Telecoming, the Spanish company specialised in content monetisation has partnered with Axiata Digital – the digital services arm of one of Asia’s leading telecommunications groups, Axiata Group Berhad, to enter the Malaysian market. The service will be integrated into Axiata Digital’s Application Program Interface (API) hub or Mobile Internet Fulfilment Exchange (MIFE). With this partnership, […]
E-Commerce giant Amazon has begun selling its Alexa-controlled Echo speakers in Asia on October 4, starting with India, with plans to expand sales to Japan in the later part of 2017. The company said it will start selling the new Echo, Echo Plus and Echo Dot by invitation only, before shipping the devices to the […]
Digital ad spending in the Southeast Asia is set for a significant rise, as mobile sees heavy investment across the region. Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam will all see their digital ad spend increase by double digits in 2017 and 2018, according to eMarketer. Spending will surpass $2.2bn across these markets, accounting for […]
Leading location technology company, Blis, recently unveiled insights from Singapore’s Formula One weekend. Coming on the 10th anniversary of F1’s arrival Singapore, the data points to the enormous commercial benefit the race brings to the local economy, showing a 173% jump in mobile activity at key local restaurants and an 82% lift at local shopping […]
InMobi, one of the largest independent mobile advertising and technology platform, announced the launch of a mobile media platform for premium in-app video advertising. Through partnerships with top publishers in the country such as Viu, Detik, Path, BBM, Baca, LINE and others, InMobi now becomes the largest mobile media platform in Indonesia with a reach […]
Following a partnership formed in May, Unlockd and XL Axiata are rolling out the former’s advertising service to users of the latter’s “youth mobile” service, Axis. An app called Swapps allows Android-phone users to see targeted ads, news content and offers while they’re unlocking their phones, in exchange for a mobile credit of IDR2,000 to […]