Velocity Frequent Flyer (VFF), the award-winning loyalty program of Virgin Australia, launched The #Earnbassadors. The latest marketing initiative from Velocity and CHE Proximity aims to reward Frequent Flyer members in Points, for educating other members about the Velocity program. Dean Chadwick, Chief Marketing Officer at Velocity Frequent Flyer explains: “Our most engaged members will do […]
New Balance unleashes a style revolution with its cutting-edge, artificial-intelligence-led activation to promote its new women’s shoe. Created with experiential innovation agency, Wildbytes, and media agency, Roldós Media, the bold launch event uses AI software to spot fashion-forward individuals who challenge industry conventions. In line with the maverick spirit of the new Fresh Foam Cruz […]
IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe. As part of Lufthansa’s ongoing global #SayYesToTheWorld brand campaign, it has become the first airline to launch a Watson Ads campaign, joining other brands such as Lego, Behr […]
Amazon’s Alexa is set for further expansion following a partnership with chip maker Qualcomm to integrate the voice assistant within wireless headphones. The pairing means that Bluetooth headphone manufacturers will be able to enhance the functionality of their devices by inserting custom microchips which enable pairing with a phone enabled with Alexa. In this way users will be able to talk […]
Facebook has introduced a new way for users to share their experiences with the launch of futuristic, AI-powered 3D photos. Users simply have to take a single portrait shot of their friends, family, pet, holiday spot, or anything else that may interest them, and Facebook takes over by creating a 3D image based on how […]
The independent creative agency CULT has launched its first ever Amazon Alexa and Google Home voice app, Mindscape. Created to offer front-line support to people suffering from anxiety or a panic attack, Mindscape was released today and is the first product created by CULT Experiment, the agency’s new offering – an innovation lab dedicated to […]
Adeezy is set to launch a new global marketplace for the digital advertising industry to connect advertisers, publishers and campaign managers directly with creative talent and content creators from all over the world. Harnessing blockchain technology and AI, Adeezy aims to create a purpose-built ecosystem with new sustainable revenue opportunities and financial transparency for all […]
To celebrate the second birthday of its Craigslist and Gumtree-like feature, Facebook has added new AI-powered features to improve the experience for both buyers and sellers. Now, when people upload an item they want to sell, Marketplace’s AI technology will automatically choose a category for the item to be listed in and offer a pricing […]
Brandwatch and Crimson Hexagon, two leaders in the social intelligence space, announce the signing of a merger agreement. This merger, expected to close in Q4, creates a c. $100 million annual recurring revenue business that will move forward as Brandwatch. “In this digitally connected world, our vision is to transform how organisations understand their consumers […]
Yonder Media, the agency formed earlier in 2018 by The Beyond Collective, has created a spoof ChatBot Media Planner that claims to offer clients a perfect replica of their current agency service in Chatbot form. Calling itself “the world’s first chatbot-powered media planning tool”, it offers to analyse each advertiser’s specific requirements before producing a […]