Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales. Read, who was previously head of trading at Mobsta, will oversee TabMo’s commercial strategy as the company continues to grow its UK customer base. Prior to joining Mobsta, which specialises in location targeting and […]
IPG Mediabrands announced that Arun Kumar has been named as the group’s first-ever Chief Data & Marketing Technology Officer. In this role, Kumar will focus on the development, prioritization and management of the group’s data, technology and applications. Kumar will continue to manage the global operations of Cadreon, IPG’s ad tech unit, which will play […]
Following exceptional growth in the German market, M&C Saatchi Mobile are pleased to announce the official opening of a new office in Berlin. Leading digital expert Christian Haase will take the helm in the role of Regional Director, Germany, to provide strategic support to existing clients, as well as expanding the client portfolio. The new […]
Ansible, a mobile marketing and technology agency under IPG Mediabrands, has been launched in Philippines, its fifth office in the APAC region. The agency has 23 offices in 15 countries globally. As a specialist agency, Ansible offers strategy, media planning and buying, marketing and analytics besides UX, creative, technology, development and enterprise solutions. Its MiBeacons […]
Global digital agency Wunderman named former Cerebos executive, Jill Chang, as Managing Director of Wunderman Taiwan, and promoted Eliza Tsai to Deputy General Manager of the same office. Both executives bring valuable experience leading teams in high growth verticals and in the digital space, and will partner to guide and drive the agency through its […]
Snap Inc. has been trying to secure deals with the world’s largest ad holding companies ahead of its initial public offering, but it isn’t just cozying up to the media buying firms that control billions in ad spending. The company, which owns popular messaging app Snapchat, has teamed up with ad holding company Interpublic Group […]
Finstar Financial Group, a fintech-focused international private equity group founded by Oleg Boyko, announces that it has invested USD 3 million in Rocket10, a rapidly growing mobile marketing agency. This investment forms part of Finstar’s strategy to use mobile technology to grow its fintech businesses. As part of the venture investment, Finstar will utilise Rocket10’s […]
Digital health company Babylon has appointed Ogilvy & Mather London to build awareness around its healthcare app, which provides online doctor consultations that “outperform” the NHS. The app combines artificial intelligence with real-life GP and consultant video appointments to give the public round-the-clock medical advice. The company’s chief executive and founder, Ali Parsa, began working […]
AdAsia Holdings, the seven month-old tech vendor-agency hybrid, has opened in two new markets – Vietnam and Indonesia. Country managers have not yet been confirmed for the Jakarta and Ho Chi Minh City offices. The agency says that its rapid expansion has been fuelled through client demand, with Taiwan the next launch target for the fast-growing […]
Huawei Consumer Business Group, the World’s number three smartphone vendor, has appointed full service creative agency Doner London to develop a full suite of communications for the brand’s flagship P9 smartphone, voted the best European consumer smartphone 2016/17 by the EISA Awards. Launched in early 2016 to reinvent smartphone photography with a ground-breaking dual lens, […]