AdAsia Holdings, the seven month-old tech vendor-agency hybrid, has opened in two new markets – Vietnam and Indonesia.
Country managers have not yet been confirmed for the Jakarta and Ho Chi Minh City offices. The agency says that its rapid expansion has been fuelled through client demand, with Taiwan the next launch target for the fast-growing company.
AdAsia, which offers a range of services from digital strategy, mobile and social to video production, has now launched in four offices in Southeast Asia since going live in April of this year.
AdAsia’s ambition is to be a one-stop solution for marketers and advertisers and publishers, delivering services through a single platform, the AdAsia Digital Platform, which it launched in May.
At an event in Singapore last month, the company’s co-founder and CEO, former MicroAd executive Kosuke Sogo, claimed that AdAsia was the “fastest growing agency in the region” and aimed to float within three years.
Sogo commented on the Vietnam and Indonesia launches: “The majority of Southeast Asia is still an emerging market for programmatic advertising and modern marketing solutions, and we’re looking to empower marketers with AdAsia’s brand of solutions.”
“Mobile and social media in both Indonesia and Vietnam have high usage rates, with video being another high-demand area. AdAsia’s integrated solutions would enable marketers in this region to streamline all their marketing efforts onto one platform,” he said.
“In addition, native advertising is a growing space for these two markets, and we’re looking to bring our suite of native solutions, including out-stream video for both desktop and mobile, to advertisers and publishers.”
“One of our key business pillars is localisation, and we’re looking to tailor each solution according to the specific needs of each market. Bringing locals on board will allow us to build teams that understand the particular advertising market’s needs, communicate with clients, and know what works best.”
“We also want to be easily accessible to our local clients, which is why we situate our offices in the heart of each business district,” said Sogo.
AdAsia’s offices are located at UOB Plaza in Jakarta, and Saigon Trade Center in Ho Chi Minh City.
Source: Mumbrella Asia