Airmarket announced a new advertising format that will revolutionise the way brands engage with customers on their mobile devices by combining hyper-location data with programmatic technology. They will give advertisers access to a global network of beacons to deliver personalised, targeted advertising to consumers based on their real-time location. Device users will receive notifications on their […]
Brian Wong graduated college at age 18. Since then he’s written a book, been among the youngest entrepreneurs ever to receive venture funding, and become the first (and only) individual to earn a spot on the FORBES 30 Under 30 list in two different categories. And things are only getting better. Wong’s six-year-old mobile advertising […]
Unilever has teamed up with InMobi and Mindshare to unveil research that shows how mobile adverts targeting consumers that have seen the corresponding TV ad is more likely to result in post awareness metrics. Using the Pond brand, the experiment discovered that TV is still top when it comes to reaching consumers and boosting awareness. […]
The growth of the mobile phone market and rapidly rising penetration is attracting many to the medium and the advertising sector is not holding back. The mobile advertising market is estimated to touch Rs 10,000 crore by 2018. According to experts, advertisers have realised the power of mobiles, which have become an integral part of […]
MediaBrix, a fast-growing startup whose software delivers “moment-based” mobile advertising, is going after one of the most difficult demographics in the ad business – teens. MediaBrix gives advertisers a chance to target people based on what is happening when they are using an app, as well as on the emotions commonly associated with those circumstances. […]
Flipboard launches Storyboard, a new ad experience that enables brands to tell powerful and complete narratives using multiple native formats—stitching together articles, images, animated .gifs, video, and audio— to the social magazine’s 90 million monthly readers. Sephora is among the first brand partners to roll out Storyboard campaigns, connecting with premium audiences while they’re engaging […]
PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile ad spend (£802m) has taken over desktop spend (£762m) for the first time. In fact, it is mobile that has driven the growth in overall digital ad spend, which has seen a 16.4% rise – the highest first-half […]
WPP announces that its wholly-owned operating company Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire, subject to regulatory approval, Triad Retail Media, a leading digital retail media specialist in the US. Triad’s gross revenues were over US$500 million for the year ended December 31, 2015 with net revenues of […]
If the future of advertising is mobile-led, then O2-owner Telefonica’s measured attempt to control the delivery of ads across its network spotlights the power it could wield in a market dominated by Facebook and Google. There aren’t many mobile operators that don’t harbor a similar ambition, though like the Spain-based provider – the bulk of […]
IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Thinknear, a leading location-based marketing platform, today announced the results of a quantitative media trial examining how location based audience targeting (LBA) compares versus more traditional methods such as designated market area targeting (DMA) in mobile. The resulting infographic, Harnessing the Power […]