In an evolution of its wider Snapchat initiative, KFC UK & Ireland is bringing its Colonel ‘Selfie’ Snapchat filter to the high street, in a media first using Snapchat’s snap to unlock feature. This feature will appear in an OOH advertising campaign planned and executed by Blue449 and Posterscope, creative by BBH. Joshua Benge, KFC […]
UK advertising is set to see the eighth successive year of growth, despite the short-term effect of the EU referendum, with predicted growth up from 6.3% to 7.2% for 2016, and from 5.8% to 7.2% for 2017. This increase in spending takes the industry to an investment of £18.8 billion in 2017, according to the […]
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwide. A significant part of economic growth comes from SMEs in emerging markets, and a key part of this growth is closely related to marketing budgets. According to Hulya Altunbas (pictured below), CFO, […]
Snapchat is looking to fight Facebook and others for one of the biggest categories of mobile advertising: app-installation ads. After introducing directly-sold app-install ads earlier this year, the messaging app is talking with direct-response specialists about giving them access to its ads API, or application programming interface, in the first half of next year, according […]
Worldwide advertising expenditure for 2016 is set surpass expectations off the back of the ongoing growth in digital and the abundance of major events such as Euro 2016, the Rio Olympics and the upcoming presidential elections, according to the latest forecasts from Carat. The global media network has published its updated forecasts based on data […]
Mobile advertising’s power play continues, as Warc, the marketing intelligence service, predicts that by the end of the year it will be the world’s third-largest advertising channel by revenue. Warc’s latest Consensus Ad Forecast indicates that global advertising spend will rise by 4.5 per cent during 2016 as a whole, before the growth rate slows to […]
Ad spend on the major social networks rose by 40 per cent between Q2 and Q3 2016, according to the Q3 2016 Social Trends Report from Kinetic. The report looks at ad spend on all campaigns that ran through Kinetic Social’s social marketing platform, serving over 2.75bn impressions in Q3 2016. This report includes ad […]
Facebook’s booming mobile ad revenue is projected to continue growing through 2016 well into 2018 despite some setbacks in 2016 regarding how it measures video views. In 2016, Facebook will raise around $21.98bn from mobile ads. 2017 will see a year-over-year increase of 35.2% to $29.71 and in 2018, $37.98bn, up 7.8%. Increasingly more of […]
When James Hilton left his job as marketing director of Weight Watchers in 2006 to start a mobile advertising business, Inside Out Mobile, he was told by his colleagues he was crazy. Four years later his once small company was bought by M&C Saatchi to become M&C Saatchi Mobile, and today plays in an industry […]
Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 — up from 68% this year, according to a mobile advertising forecast released by Publicis’ Zenith unit. The report estimates that mobile’s share of global Internet usage will reach 79% by 2018, nearly doubling since 40% […]