Mobile ad spend in India is set to rise by 75% in 2018, accounting for more than half of all digital spend, even though spend on television still holds top spot. This is according to a report by eMarketer, which also adds that India will see more than a quarter (337 million) of India’s population […]
According to 62% of marketers surveyed by the Chief Marketing Officer Council, reports about false and faulty metrics have caused them to pull back on spend. While 38% have started to question advertising rates, 24% have already reduced spend with Facebook and Google. In fact, negative headlines about Facebook and Google has had a knock-on […]
In the first quarter of 2018, Amazon‘s sales of advertising services and other service offerings leapt 132% to $2bn (£1.4bn) year-on-year. This is an increase of 17% from the last quarter of 2017, which is typically the strongest quarter for retail advertising due to the holiday season. “The fact that our data suggests advertisers bucked […]
Ad spend on Facebook grew by 62 per cent in the first quarter of 2018, despite the Cambridge Analytica scandal, growing week-over-week by seven per cent and 15 per cent during the weeks of March 17 and March 24 after the news emerged. Both weeks also saw nine per cent increases in Instagram spending. According […]
One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]
Online advertising, including interactive and mobile, accounted for 55% of advertising budgets in Hong Kong in 2017, according to a new survey which suggests online channels will continue to drive ad spend growth in 2018. The Advertising Spending Projections 2018 survey, conducted by research firm Nielsen on behalf of the Hong Kong Advertisers Association, also revealed that […]
Mobile advertisement accounted for the largest share in the South Korean advertisement market for the first time last year with mobile ad spending exceeding 2.2 trillion won ($2 billion). According to the nation’s leading advertising agency Cheil Worldwide, total ad spending rose 1.8 percent from a year ago to 11.1 trillion won last year. The […]
Social ad spending during the festive period was up by 54% according to data gathered by data science and marketing technology firm 4C. The report took a sample of the brands using the 4C social platform to compile its ‘The State of Media‘ report. During the fourth quarter of 2017, a sample of $400m in […]
Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017. Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate ad spend growth. At […]
Research from Smaato has shown the power of video within mobile advertising, highlighting the increasing dominance of in-app advertising over mobile web in overall worldwide mobile ad spending and also delves into the explosive growth of mobile video. The global real-time advertising platform provider’s company’s Q3 2017 Global Trends in Mobile Advertising Report, analysed over […]