Say hi! to “tunebot,” the first mobile marketing chatbot that knows your return on ad spend

Say hi! to “tunebot,” the first mobile marketing chatbot that knows your return on ad spend

TUNE, one of the global leader in mobile marketing solutions, announced the release of tunebot, the first chatbot built specifically for the mobile marketing industry. Tunebot, available within the popular team messaging service Slack, is designed to enable TUNE customers to quickly and easily interact with marketing and advertising data such as quickly looking up reports […]

Global Mobile Advertising Revenues Tops $83 Billion In 2016

Global Mobile Advertising Revenues Tops $83 Billion In 2016

IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue on July 7. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to €63bn ($83bn) in 2016 from €39bn ($52bn) in 2015, driven by a mobile first consumer world and improving marketing technologies. Mobile display continues […]

Growth in mobile ad spend leading to decline in ad viewability levels

Growth in mobile ad spend leading to decline in ad viewability levels

The increase in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics. While mobile advertising has recently helped the UK’s digital ad spend surpass the £10bn mark for the first time, other forms of digital advertising are now showing signs […]

Forrester: Digital marketing spend to hit $118bn by 2021, but budgets will shift to experiences

Forrester: Digital marketing spend to hit $118bn by 2021, but budgets will shift to experiences

Technology and market research company Forrester forecasts digital media spending will increase to $118bn by 2021, but it projects this spending will slow overall as marketers emphasize brand experiences over volume-based advertising strategies and budgets are reallocated to reflect this trend. That’s according to Forrester’s latest US Digital Marketing Forecast. “We are seeing a shift […]

Smaato: In-App Mobile Advertising Accounts for 81 Percent of Ad Spend Compared to Mobile Web

Smaato: In-App Mobile Advertising Accounts for 81 Percent of Ad Spend Compared to Mobile Web

Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Q3 2016 Global Trends in Mobile Advertising Report. Smaato analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily […]

IAB and PwC: Ad spend to continue its climb

IAB and PwC: Ad spend to continue its climb

Digital advertising received $17.6 billion in investment from US companies in Q3 2016, according to the IAB’s and PwC’s latest Internet Advertising Revenue announcement. The report is based on information provided by companies that sell online advertising, including data related to online revenue from web sites, commercial online services, and other activities. The latest IAB […]