Native advertising platform TripleLift has announced a partnership with White Ops to become the first native exchange to offer third-party verified pre-bid fraud prevention across its entire inventory. By leveraging White Ops’ pre-bid prevention product, MediaGuard, TripleLift will now prevent fraudulent traffic across its platform, ultimately providing TripleLift clients with cleaner inventory. “In today’s ad ecosystem […]
AdColony, the ad quality video marketplace, today announced the company has been granted the coveted Certified Against Fraud certification by the Trustworthy Accountability Group (TAG). The certification reaffirms AdColony’s continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. “Advertisers deserve to know that the campaign reporting they […]
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Threats to the digital advertising ecosystem is the focus of the latest report. WARC estimates that $63.4bn was spent on programmatic advertising worldwide last year, but […]
Google has shared that the company’s ads team killed 3.2 billion so-called “bad ads” in 2017, an increase of 88 percent from the previous year, when the company removed 1.7 billion “bad ads.” Put another way, Google took down more than 100 bad ads per second last year. “Bad ads” consist of any advertising that […]
An analysis of 11,000 apps has found that app retention on iOS is consistently higher than on Android, but only by 1-3%. Conducted by mobile measurement company Adjust, the study – which defines app retention as “the percentage of users still using an app for a certain number of days after install” – found that […]
Facebook has made the move to ban any ‘misleading’ advertising related to cryptocurrencies and initial coin offerings (ICOs) in a bid to protect users from the rise in scams and fraud that cryptocurrencies have come along with. Under the newly-created policy, any ads “that promote financial products and services that are frequently associated with misleading […]
Identifying mobile fraud in the mobile ecosystem can be a challenge for advertisers and Agencies alike. We are seeing increasingly more new fraud methods designed to exploit the system, such as Install Fraud and Click Fraud. DeviceID Reset Fraud has recently been launched by mobile attribution and marketing analytics platform AppsFlyer to give the advertiser […]
Multiple hacker networks are involved in auto-redirect attacks that cost advertisers and publishers $1.13 billion annually. The finding is the basis for a report by GeoEdge, an ad verification company, based on the analysis of 650 million impressions. The mechanisms of attack include mobile click fraud, tech support claims, and malicious app installations. The umbrella […]
Forensiq, a leader in ad fraud detection and prevention, announced its partnership with Yeahmobi, to help curb the effect of advertising fraud across its mobile ad platform. Yeahmobi is an intelligent mobile advertising platform helping organisations reach global growth. While Yeahmobi initially had the capabilities to detect invalid web traffic, it was in need of […]
In a recent commissioned study conducted by Forrester Consulting on behalf of AppsFlyer this November, marketers were surveyed about their top challenges and goals for mobile marketing in the upcoming year. In this survey, Forrester polled 250 marketers whose companies spend at least $1 million a month on digital advertising. The survey also dove deep into the issue of […]