TripleLift and White Ops partner to fight fraud in native advertising

Native advertising platform TripleLift┬áhas announced a partnership with White Ops to become the first native exchange to offer third-party verified pre-bid fraud prevention across its entire inventory. By leveraging White Ops’ pre-bid prevention product, MediaGuard, TripleLift will now prevent fraudulent traffic across its platform, ultimately providing TripleLift clients with cleaner inventory.

“In today’s ad ecosystem even the largest brands and most premium publishers can fall victim to unscrupulous behaviors of cyber criminals,” said Eric Berry, CEO TripleLift. “Quality and safety have always been at the heart of what we do, and although we have always outperformed the industry average, this partnership reinforces our commitment to a fraud-free ecosystem. It provides peace of mind to both our advertisers and our publishers by stopping bot traffic before it reaches the market.”

TripleLift is bringing IVT prevention to the forefront of its services and adopting stricter guidelines that align with growing buyer demands for 3P measurement standards. As a result, TripleLift is now providing pre-bid fraud prevention to help maintain a clean marketplace for buyers. Publishers will only be paid for validated traffic sold to buying partners.

“TripleLift has been a leader in the rapidly growing native advertising space,” said Sandeep Swadia, CEO of White Ops. “This partnership is a testament to TripleLift’s strong conviction to provide its customers with a clean and fraud-free digital ad ecosystem. White Ops’ pre-bid fraud prevention solution offered by TripleLift is unique in the market.”

Source: TripleLift

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