Mediasmart in native tie-up with TripleLift

Mediasmart in native tie-up with TripleLift

Programmatic ad firm Mediasmart has struck a partnership with native advertising exchange TripleLift, to offer enhanced image formats and instant play video through TripleLift’s native advertising offering. The partnership offers Mediasmart customers access to a new source of integration for content marketing, advertorials, sponsored content and any other ad that matches the look and feel of the publications […]

TripleLift and White Ops partner to fight fraud in native advertising

TripleLift and White Ops partner to fight fraud in native advertising

Native advertising platform TripleLift has announced a partnership with White Ops to become the first native exchange to offer third-party verified pre-bid fraud prevention across its entire inventory. By leveraging White Ops’ pre-bid prevention product, MediaGuard, TripleLift will now prevent fraudulent traffic across its platform, ultimately providing TripleLift clients with cleaner inventory. “In today’s ad ecosystem […]

TripleLift introduces branded content at scale, powered by programmatic

TripleLift introduces branded content at scale, powered by programmatic

Native advertising platform TripleLift has debuted the first scalable, programmatic branded content solution – ContentDial. ContentDial informs and scales data-based content strategies for brands and advertisers who are working with multiple publishing partners across a variety of owned and operated sites, as well as social pages, by leveraging real-time data and technology. ”With ContentDial, marketers […]

TripleLift and TabMo Partner to Fuel the Growth of Native on Mobile

TripleLift and TabMo Partner to Fuel the Growth of Native on Mobile

Triplelift & TabMo partner to fuel the growth of native on mobile! https://t.co/3l67aTERT0 @TripleLiftHQ #Hawkplatform pic.twitter.com/8OZWcLwv9H — TabMo (@TabMo) October 3, 2017 TripleLift, the industry’s largest comscore ranked native advertising company, announced a strategic partnership with TabMo, the first mobile creative DSP for video, display and native advertising, to advance their mobile native offering. Partnering with […]

Google Teams Up with Cloudflare and TripleLift for Better AMP Ads

Google Teams Up with Cloudflare and TripleLift for Better AMP Ads

Google is partnering with internet security provider Cloudflare and native programmatic ad network TripleLift to improve its Accelerated Mobile Page (AMP) ads. This partnership coincides with the introduction of Firebolt, a Cloudflare solution that speeds up and secures ad delivery. Firebolt is said to enable ‘ad networks to improve the ad viewing experience for increased […]