Messaging app Snapchat has become more popular than Twitter in terms of daily active users, according to a new Bloomberg report. The report claims that 150 million people are now using Snapchat daily. Twitter, meanwhile, has an estimated 140 million daily active users, based on earlier statements. Twitter counts 310 million monthly active users based on its most […]
The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets, according to new data. The research, from Global Web Index, suggests that while tablets have enjoyed healthy growth in recent years, recently there has been a marked decline in usage iof these devices. Since 2011, […]
According to Opera Mediaworks, in their Q1 2016 Mobile First Insights report, mobile apps dedicated to entertainment and information-gathering for consumers are now reaching audiences as large as some of the top broadcast and cable TV shows. The company noted the evolution of mobile from being a communication tool to now a primary source of […]
More people are using their phones, rather than PCs, to conduct searches, with weekends being the most popular time, according to new research. To mark the start of Advertising Week Europe, Bing Ads has released insights into UK consumer behaviour on mobile devices which reveals that mobile is by far the device of choice during […]
Perhaps younger audiences have shorter attention spans — or maybe they just want to cut to the chase faster. In any event, a new report from the Interactive Advertising Bureau — Multiscreen Video Best Practices — reveals that 10-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences. On the other […]
The number of smartphones in the UK will increase by 13.1m between the end of 2015 and the end of 2018, according to the latest research from Mobilesquared. By this time, Apple will account more than one third of total smartphones in the UK. The UK-based research analyst firm has launched its first Databook, called Global Subscriptions […]
Mobile MOB use could overtake PCs for global internet access in three years’ time, but youngsters are already at this point, according to new data. The research, from Global Web Index, indicates that 2019 will be the year when mobiles start capturing more time than all other devices combined. However, age is a pretty crucial factor […]
Snapchat has surpassed Instagram as the social media bae of choice among teenagers, according to a study done by Piper Jaffray. In the semi-annual “Taking Stock With Teens” study conducted by analysts at the investment firm, Snapchat took 28% of the votes for the most important social network among 6,350 US teenagers surveyed, who averaged […]
Much of rise of contactless payments has been due to the popularity of NFC-enabled credit and debit cards, but new data from Juniper Research suggests that payments via smartphones and wearables are also experiencing a swift rise, and will close in on $100bn annually in the next two years. According to new research, global contactless […]
A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad network that recently branched out from in-app to mobile web publishers. According to the new report, by 2020, media buyers will spend $84.5 billion on mobile advertising, with mobile accounting for […]