Global web users: 97% visiting social networks

Nearly all online adults around the world access a social network regularly, according to new data. The study, from Global Web Index, looks at the sheer reach that social networks now offer.

Across GWI’s 34 countries, it’s 97% of online adults aged 16-64 who say they have visited or used a social network within the last month. In short, almost every internet user can now be reached via this medium, with the figure at almost 100% in some fast-growth markets.

There’s little difference by gender or income here but, as we might expect, there is an age-based correlation to be seen: the younger someone is, the more likely they are to be visiting networks. Even so, arguably the most important takeaway here is the high figures seen across all age groups.

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Source: Net Imperative

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