Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]
The mobile tipping point is happening among 16-24s globally; the point in which internet users will spend longer on their mobile than all other devices combined, according to new research. The study, from Global Web Index, indicates that the habits of the youngest digital consumers gives a clear indication of where device engagement trends are […]
Surveying 3,600 mobile users from 18 countries spanning North and South America, Europe, Asia and Africa, the Internet Advertising Bureau’s (IAB) ‘Always On – A Global Perspective of Mobile Consumer Experience’ study reveals how mobile advertising is having an adverse effect on many people’s day-to-day experiences on their mobile phones. The research illustrates that consumer […]
Nearly all online adults around the world access a social network regularly, according to new data. The study, from Global Web Index, looks at the sheer reach that social networks now offer. Across GWI’s 34 countries, it’s 97% of online adults aged 16-64 who say they have visited or used a social network within the last […]
The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets, according to new data. The research, from Global Web Index, suggests that while tablets have enjoyed healthy growth in recent years, recently there has been a marked decline in usage iof these devices. Since 2011, […]
Mobile MOB use could overtake PCs for global internet access in three years’ time, but youngsters are already at this point, according to new data. The research, from Global Web Index, indicates that 2019 will be the year when mobiles start capturing more time than all other devices combined. However, age is a pretty crucial factor […]