Nearly 7.5m people are being left behind in the UK’s mobile revolution, as poor signal, slow connection speeds and a lack of access to digital services splits Britons in several ‘digital classes’, governed by age, location and other factors. According to Experian’s ‘Mosaic Digital’ study, which aims to uncover the UK’s digital landscape, consumer habits […]
The number of mergers and acquisitions within the application sector of the online and mobile space increased by 18 percent in the first half of 2016 and this area is expected to continue gaining steam, according to a new report from Berkery Noyes. In Berkery Noyes’ Q2 M&A Online and Mobile Trends Report, the independent […]
As ecommerce sales continue their meteoric growth, mobile is grabbing a larger market share, with smartphone-enabled purchases set to grow from $122 billion in 2015 to nearly $319 billion by 2020, according to a new report from Javelin. A greater number of overall ecommerce purchases will come from smartphones, per Javelin’s estimate that mcommerce purchases […]
Mobile devices will become the main platform globally for viewing online video in 2016, according to the latest forecast from ZenithOptimedia. The Publicis Groupe media agency’s Online Video Forecasts 2016, says consumers around the world will spend an average of 19.7 minutes a day viewing online videos on smartphones and tablet computers. This compares to […]
Native ads are dominating Facebook Audience Network, with 83 percent of its ads using the format, and more than 50 percent of applications on the network doing so exclusively. Facebook shared those figures in an email to SocialTimes, adding that the percentage of apps using the native ad format on Facebook Audience Network has increased tenfold […]
Time-saving apps and online tools aimed at disrupting traditional ways of working and living are saving the average UK consumer 2.2 hours per month, according to new research from cloud computing firm Rackspace. The survey of 2,000+ UK consumers found that over two-thirds had little or no loyalty to traditional brands when given the option […]
Advertising as we know it in the world today is far evolved from the original marketing efforts used to inform consumers of products and services. As the digital age finds its footing, we’re constantly coming up with new and more intricate ways to reach out to specific markets, exhibit our prowess and prove ourselves to […]
After designing, launching and analyzing their first virtual reality (VR) campaign, users are more inclined to look straight ahead and to the right, says mobile marketing platform StartApp. Based on a heat map of user eye movements, StartApp found that users spend more than 50% of their time inside the ad on the front and […]
Mobile Payments using NFC & BLE Beacons lead the way for new marketing technologies. The possibilities of smart devices, mobile payments, wearable technology & NFC are beginning to take a grip in consumer trends and forecasts. The figures can’t be denied. “Payments made through NFC, will witness the highest year-over-year growth rate, increasing at over […]
As the Euro 2016 comes to an end, with France setting up a date with Portugal in the Final, new data from Flurry shows 2016’s tournament has been the most mobile-centric yet. Sports app usage across the UK, Germany and France has rocketed by two thirds (65%) compared with 2015, as football fans rush to their […]