Infographic: Happy 4th Birthday Tinder!

Infographic: Happy 4th Birthday Tinder!

This September, dating app Tinder will celebrate its fourth anniversary. Since September 2012, more than 40 million people have downloaded the app and swiped right on potential matches, with wildly varying degrees of success. Every single day, there are 1.6 billion swipes on Tinder and 26 million new matches formed. Having started as an experiment […]

Videology Research Shows Mobile Video Advertising Drives Significant Brand Lift

Videology Research Shows Mobile Video Advertising Drives Significant Brand Lift

White paper released in conjunction with industry education ‘Knowledge Lab’ focused on the mobile advertising ecosystem– Today, Videology, a leading software provider for converged TV and video advertising, released ‘The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,’ a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen’s […]

Mobvista Reports H1 2016 Results – Exceeding Revenue and Profit Expectations

Mobvista Reports H1 2016 Results – Exceeding Revenue and Profit Expectations

Mobvista, Asia’s largest and fastest-growing mobile ad tech company, announced its earnings report for the first half of 2016. Mobvista’s H1 revenue of $118.174 million and net profit of $11.525 million surpassed the full-year results of 2015. Mobvista ranks first among all the mobile marketing companies listed on China’s National Equities Exchange and Quotations (NEEQ) in […]

Mindshare’s POV on Facebook’s new Lifestage app

Mindshare’s POV on Facebook’s new Lifestage app

Background: Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video. Lifestage mimics the early days […]

MoPub’s Global Mobile Programmatic Trends Report: Four years of growth and new opportunities for buyers

MoPub’s Global Mobile Programmatic Trends Report: Four years of growth and new opportunities for buyers

This quarter’s report marks the four year anniversary of MoPub‘s Mobile Programmatic Trends Report (find the first report here). Since that time, the landscape for in-app mobile advertising, particularly through real-time bidding exchanges like MoPub Marketplace, has changed dramatically in terms of players, technology standards, and even platforms. On MoPub Marketplace alone, monthly ad impressions […]

How chatbots will help mobile marketers

How chatbots will help mobile marketers

Since 2014, there have been more mobile devices in the world than desktop computers, and people spend more time browsing the internet on their smartphones than on their desktops. So companies simply cannot ignore mobile as a channel to reach their consumers. Today, marketing departments focus a meaningful part of their time and budget on […]

Why size matters with mobile ads

Why size matters with mobile ads

Social platforms are providing longer ad units, but bigger isn’t necessarily better, writes a strategy team from Possible Earlier this year, Instagram and Twitter announced something odd: longer ad units. Twitter enabled skippable 30-second ads, while Instagram cleared the way for gargantuan 60-second Super Bowl-style ads. One can, perhaps, see an argument for this. Mobile […]

The Next Must-Have Smartphone Feature

The Next Must-Have Smartphone Feature

Google’s new location-sensing system will make augmented reality far more useful. Smartphones can tell you when to depart for the airport to make your flight, provide voice-guided directions on the way there, and route around traffic jams. But if you wanted to get audio directions to a specific counter at the airport, you’d be out […]

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