Brands need to respect consumer journey and control in mobile advertising

Brands need to respect consumer journey and control in mobile advertising

Building better mobile advertising experiences comes down to understanding the consumer journey, being contextually relevant, and respecting their ability to opt in and out of engagement. That’s the view of Exponential head of mobile for APAC and South Africa, Nicole Liebmann, who presented on how to optimise mobile advertising at the vendor’s recent customer breakfast […]

Facebook Introducing Marketplace: Buy and Sell with Your Local Community

Facebook Introducing Marketplace: Buy and Sell with Your Local Community

By Mary Ku, Director of Product Management Facebook is where people connect, and in recent years more people have been using Facebook to connect in another way: buying and selling with each other. This activity started in Facebook Groups and has grown substantially. More than 450 million people visit buy and sell groups each month — […]

Blis partners with Mobiclicks to bring its location advertising tech to Africa

Blis partners with Mobiclicks to bring its location advertising tech to Africa

Blis, a global pioneer in advanced location data technology, has formed a strategic partnership with leading African mobile marketing and media specialist, Mobiclicks. The partnership will enable Blis’ industry-leading, mobile location-based advertising products and solutions to be available in sub-Saharan media markets for the first time, helping Blis to service its growing roster of global […]

Rise of ad-blockers shows advertising does not understand mobile, say experts

Rise of ad-blockers shows advertising does not understand mobile, say experts

Everyone hates mobile ads – even advertisers. In the midst of the advertising industry’s annual summit in New York last week, agency directors, media buyers and other ad-world professionals were up in arms about ad-blocking software expanding and improving beyond their capability to defeat it. Many admitted they have no one to blame but themselves. […]

Where Facebook is looking to put a lot more ads

Where Facebook is looking to put a lot more ads

Josh Edelson | AFP | Getty Images Facebook is already dominant in mobile advertising, and the company has the opportunity to become even more so through its messaging services — What’s App and Facebook Messenger.  The company sees natural fits for brands on its messenger apps, Facebook executives said during a press question-and-answer session during […]

Real-Time Data Used to Calculate the Brand Power of Athletes

Real-Time Data Used to Calculate the Brand Power of Athletes

Brandtix is the first global sports index platform that provides analytics on a players’s brand value, based on up-to-date athletic performance and social media presence. The website and app were developed by a team of experienced sports marketers to help agents, sponsors, broadcasters, and clubs make informed endorsement decisions. Brandtix combines real-time, incremental analytics pulled […]

APAC mobile shoppers use the platform more frequently – but are less satisfied with it

APAC mobile shoppers use the platform more frequently – but are less satisfied with it

The Interactive Advertising Bureau (IAB)  released an in-depth survey of 3,800 mobile users in 19 countries around the world, including Asian countries such as Singapore, China, and Japan. Announced during the IAB MIXX Conference, the survey revealed that Asia Pacific (APAC) consumers take the lead in frequent mobile purchases. Globally, nearly a quarter of mobile […]

Facebook Sheds Light on Mobile Design Principles, Tips New Analytics Tools

Facebook Sheds Light on Mobile Design Principles, Tips New Analytics Tools

As Margaret Gould Stewart explains it, when it comes to mobile ad experiences, Facebook views user sentiment and trust the same way it might look at a natural resource: don’t use it up. At the TAP Conference today, Gould Stewart, VP of Product Design at Facebook, laid out how the social network thinks about mobile […]

Mobile At The Heart Of Retail Experience According To IAB Global Report

Mobile At The Heart Of Retail Experience According To IAB Global Report

Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released today by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference. Just over three-quarters (76 per cent) of smartphone and tablet users in […]

Mobile Advertising Market to Account Revenue of US$ 269.14 Bn by 2024 Globally!

Mobile Advertising Market to Account Revenue of US$ 269.14 Bn by 2024 Globally!

According to a new market report published by Transparency Market Research entitled “Mobile Advertising Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2016 – 2024,” the global mobile advertising market in terms of revenue accounted for US$ 13.05 Bn in 2014 and is forecast to expand at a CAGR of 31.3% during […]

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