Paris-based dating app Happn has selected Liquid Communications as its agency of record following a competitive review. Liquid will conduct a Canada-wide communication plan for Happn, which will include media relations, strategic partnerships, influencer campaigns and events to increase brand awareness and active users in Canada. The agency will also promote Happn’s “See You There” […]
Navigating a city with your smartphone can be stressful, and in your quest to find the quickest route from point A to point B, you often miss tons of interesting sights along the way. Sanpellegrino Sparkling Fruit Beverages wants to change that with a new mapping app that encourages you to discover new spots. Through […]
A smartphone app that “nudges” patients with alcohol-related liver disease away from their favouritedrinking dens and off-licences is being trialled by a London hospital. Sixty patients whose drinking has resulted in them being admitted to a ward at the Royal Free hospital, Hampstead, will be enrolled on the scheme. The AlcoChange app uses GPS technology […]
A former BT executive is urging phone users to hang up on his old employer as he launches the first free mobile service in the UK. American Stephen Stokols, BT’s former vice-president of strategy and business development, launched his start-up FreedomPop several years ago in the US, where it already has one million subscribers. The […]
Taco Bell is one of the brands leveraging xAd’s new MarketPlace Discovery platform to gain more insight into customers’ foot traffic behaviors, exhibiting the importance of tapping real-time data to serve consumers the right message at the right time. Taco Bell is using the real-time mobile location intelligence platform to uncover time-of-day as well as […]
Speaking June 15 as Wimbledon launched its digital strategy for 2016’s tournament, Desmond acknowledged the impact of social in gaining a younger audience for tennis. He said the Wimbledon mobile website saw visits up 125% to 5.6m last year, while ‘likes’ on Facebook grew 55% (to 3.3 million) and ‘followers’ rose 74% (to 2.2 million) […]
Google has launched Google Springboard, designed to act as an AI assistant for its enterprise customers. According to Prabhakar Raghavan, VP of engineering for Google Apps, the average knowledge worker spends the equivalent of one full day a week searching for and gathering information. Google Springboard aims to reduce this by searching across all the […]
Facebook has revealed new tools it promises will help retailers understand if mobile ads get people to go into stores and if they are buying as it looks to cement itself as the platform of choice for brands wanting to measure online ads against offline sales metrics. The update announced yesterday revealed new metrics that will […]
Twitter has invested £50m in Berlin-based music streaming service SoundCloud, after walking away from an acquisition deal in 2014. According to Re/code, Twitter’s investment is part of a bigger £70m round, which would value the streaming service at around £500m. Twitter’s chief executive, Jack Dorsey, confirmed the deal to the publication. “Earlier this year we […]
With the decline in text and increase in sharing through pictures and video, Facebook’s EMEA vice president Nicola Mendelsohn said she would put money on Facebook becoming “all video over the next five years”. Speaking at the Fortune Most Powerful Women International Summit today Mendelsohn also noted the importance of virtual reality and the rise […]