Instagram is getting bigger. Still. The photo-sharing app, owned by Facebook, now has 500 million monthly active users, the company said Tuesday, which is up from 400 million last September. That’s 100 million new users in roughly nine months — the same nine-month window it took to grow from 200 million to 300 million users, […]
Facebook Inc., the world’s most popular social-media site, plans to introduce new tools to help marketers target consumers and spread their messages via mobile phones, in a bid to encourage more businesses to advertise on portable devices. The Menlo Park, California-based company, which gets 82 percent of its advertising revenue from mobile, plans to make […]
Microsoft made headlines by plunking down $26 billion for LinkedIn. Now it’s announcing its second acquisition of the week: For an undisclosed sum, the company has bought Wand Labs, a Silicon Valley-based startup that declares its mission is “to tear down app walls, integrate your services in chat, and make them work together so you can […]
Twitter is pushing its live video, rolling out a new live video button on iOS and Android phones, in addition to confirming that a Periscope embed feature will be available in the coming weeks. Twitter announced its new live video button yesterday via a tweet showing how users can now film live Periscope broadcasts straight […]
According to a study from the Video Advertising Bureau (VAB), TV is a significant driver of traffic for mobile apps. The “What’s App’ning” report, the third from the VAB on the connection between TV advertising and online traffic, indicates a 77 per cent correlation between TV advertising and traffic for 60 popular mobile apps. Examining […]
Paris-based dating app Happn has selected Liquid Communications as its agency of record following a competitive review. Liquid will conduct a Canada-wide communication plan for Happn, which will include media relations, strategic partnerships, influencer campaigns and events to increase brand awareness and active users in Canada. The agency will also promote Happn’s “See You There” […]
Navigating a city with your smartphone can be stressful, and in your quest to find the quickest route from point A to point B, you often miss tons of interesting sights along the way. Sanpellegrino Sparkling Fruit Beverages wants to change that with a new mapping app that encourages you to discover new spots. Through […]
A smartphone app that “nudges” patients with alcohol-related liver disease away from their favouritedrinking dens and off-licences is being trialled by a London hospital. Sixty patients whose drinking has resulted in them being admitted to a ward at the Royal Free hospital, Hampstead, will be enrolled on the scheme. The AlcoChange app uses GPS technology […]
A former BT executive is urging phone users to hang up on his old employer as he launches the first free mobile service in the UK. American Stephen Stokols, BT’s former vice-president of strategy and business development, launched his start-up FreedomPop several years ago in the US, where it already has one million subscribers. The […]
Taco Bell is one of the brands leveraging xAd’s new MarketPlace Discovery platform to gain more insight into customers’ foot traffic behaviors, exhibiting the importance of tapping real-time data to serve consumers the right message at the right time. Taco Bell is using the real-time mobile location intelligence platform to uncover time-of-day as well as […]