After years of work, travel startup Hopper is seeing strong growth, says Frederic Lalonde, the company’s co-founder and CEO. The startup, which has offices in Montreal and Boston, makes an app that helps users save money on airfare by telling them when to buy tickets in order to get the best price. So far, it’s […]
Snapchat confirmed the acquisition of Bitstrips, rumoured for several months, in a blogpost announcing integration between the two services. This means users can download the Bitmoji app and sign in using Snapchat for the first time, as opposed to solely with an email address. They can also share their Bitmoji selves on Snapchat, as well […]
According to Survey Monkey, Amazon saw app usage skyrocket on Prime Day. Amazon’s mobile app saw its usage increase by 35% last week, thanks to an influx of consumers wanting to cash in on Prime Day deals on July 12, according to new data from Survey Monkey. The e-commerce giant debuted Prime Day last year as […]
Beauty brand L’Oréal has launch a new emoji keyboard that lets mobile users share styles in a single symbol. The ‘Beaumoji’ keyboard includes 130 emojis from its extensive brand portfolio, which includes Urban Decay, Nyx, Giorgio Armani Beauty, and Essie. The keyboard joins a pool of over 250 other mainstream brand emoji keyboards like Dove, […]
Nearly 7.5m people are being left behind in the UK’s mobile revolution, as poor signal, slow connection speeds and a lack of access to digital services splits Britons in several ‘digital classes’, governed by age, location and other factors. According to Experian’s ‘Mosaic Digital’ study, which aims to uncover the UK’s digital landscape, consumer habits […]
Former TBWA Singapore and JWT Singapore creative Karan Dang has just released a new campaign from his new agency 180LA. It’s Dang’s first digital project since he joined 180LA as digital creative director a few months ago. To promote the launch of the 2017 Mitsubishi Mirage and All-New Mirage G4, Mitsubishi launches MirageG4NightDrive.com, a dual […]
Microsoft keeps wavering between task-oriented separate apps and an all-in-one client. Microsoft’s preview of the new, modern, Universal Windows Platform (UWP) version of the Skype client received a big upgrade today: it’s now available for devices running Windows 10 Mobile as well as Windows 10 PCs. In addition to supporting Windows phones, the client has […]
Snapchat Inc. may start to see more brands paying up for location-based advertising campaigns on its photo-sharing mobile app, thanks to the efforts of another startup, Yext Inc. Advertisers can already pay the social media service to have branded geofilters—a type of graphical overlay people can use to decorate photos or videos they’re sharing—to show […]
The Mercedes-Benz brand, which sells eco-friendly cars, is encouraging its social media followers to take photos of its “smart vehicles” in the wild and share them by snapping @smartcarUSA. “The brand is surprising and delighting some of their followers on Snapchat with smart-branded gear,” Mark Aikman, general manager, marketing services for MBUSA, explained via email. […]
Singapore government-owned broadcaster MediaCorp has signed up Sizmek to provide its mobile ad solutions, ramping up its play in mobile across its online properties. The partnership is part of a spate of ad tech announcements from the broadcaster, as it announced that it was partnering with Outbrain on content monetisation. The deal with Sizmek will […]