Building better mobile advertising experiences comes down to understanding the consumer journey, being contextually relevant, and respecting their ability to opt in and out of engagement. That’s the view of Exponential head of mobile for APAC and South Africa, Nicole Liebmann, who presented on how to optimise mobile advertising at the vendor’s recent customer breakfast […]
Singapore-based mobile advertising network BuzzCity has been acquired by London-based Mobads for an undisclosed sum. Both companies focus on direct response mobile marketing but the acquisition will give Mobads the ability to serve brands alongside the direct response product. Mobads CEO, Sacha Jacobs, commented: “The mobile advertising segment still shows enormous growth potential for the next four years; with […]
With the number of Hispanic voters in the U.S. topping 27 million this year – and immigration playing a pivotal role in the national debate – the impact of this rapidly growing demographic on the 2016 election is expected to be decisive. Florida International University (FIU) and Adsmovil decided to run a mobile poll using […]
Pushspring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada. The company […]
Google France has unveiled the first episode of Curio-Cité, a series of films, immersive 360° VR video masterclasses and live events allowing people to jump head first into the world of urban exploration (urbex) in Paris. In this first episode of #GoogleCuriocité (above), we follow David De Rueda, urban explorer and photographer, who shares the […]
Razorfish, a world leader in helping global brands drive customer obsessed business transformation, today announced it has hired Kevin Mercurio as director of data science for the COSMOSTM platform, a new position. Based in the agency’s New York office, Mercurio will report to Chief Intelligence Officer Samih Fadli. The hire follows the recent launch of […]
TubeMogul has been selected as the preferred programmatic platform partner for brand advertising in Australia by multinational distilled beverage manufacturer, Pernod Ricard. Pernod, which previously used Vizeum for all of their programmatic buys, will now use TubeMogul’s automated software platform to plan, buy, measure and optimise their Australian brand advertising and manage the entire process […]
Mastercard is about to start letting customers in the UK and Europe pay for goods online by using their face instead of a password. Having already been trialled in the US and Canada, the service, called Identity Check Mobile, asks for customers to pose for a photograph of their face to authenticate online purchases. Shoppers […]
By Mary Ku, Director of Product Management Facebook is where people connect, and in recent years more people have been using Facebook to connect in another way: buying and selling with each other. This activity started in Facebook Groups and has grown substantially. More than 450 million people visit buy and sell groups each month — […]
Anyone who’s opened a new app lately has seen a location- tracking pop-up that reads something like, “Allow app to access this device’s location?” Most people tap “Allow” on the assumption that it’s necessary for the app to do its thing—to hail a ride, find nearby restaurants or forecast the weather. And then they forget […]