Facebook Introducing Marketplace: Buy and Sell with Your Local Community

Facebook Introducing Marketplace: Buy and Sell with Your Local Community

By Mary Ku, Director of Product Management Facebook is where people connect, and in recent years more people have been using Facebook to connect in another way: buying and selling with each other. This activity started in Facebook Groups and has grown substantially. More than 450 million people visit buy and sell groups each month — […]

Location Tracking and the Trouble With ‘Opting In’

Location Tracking and the Trouble With ‘Opting In’

Anyone who’s opened a new app lately has seen a location- tracking pop-up that reads something like, “Allow app to access this device’s location?” Most people tap “Allow” on the assumption that it’s necessary for the app to do its thing—to hail a ride, find nearby restaurants or forecast the weather. And then they forget […]

New Foodie App Connects Home Cooks with Local Eaters

New Foodie App Connects Home Cooks with Local Eaters

New community based food delivery app, Trybe, has launched in London to help connect enthusiastic home cooks with their hungry neighbours. From Caribbean to Japanese, Trybe makes it possible for anyone to set up a restaurant in their own kitchen by creating a menu which changes daily. It’s the perfect way to try delicious authentic […]

Blis partners with Mobiclicks to bring its location advertising tech to Africa

Blis partners with Mobiclicks to bring its location advertising tech to Africa

Blis, a global pioneer in advanced location data technology, has formed a strategic partnership with leading African mobile marketing and media specialist, Mobiclicks. The partnership will enable Blis’ industry-leading, mobile location-based advertising products and solutions to be available in sub-Saharan media markets for the first time, helping Blis to service its growing roster of global […]

Rise of ad-blockers shows advertising does not understand mobile, say experts

Rise of ad-blockers shows advertising does not understand mobile, say experts

Everyone hates mobile ads – even advertisers. In the midst of the advertising industry’s annual summit in New York last week, agency directors, media buyers and other ad-world professionals were up in arms about ad-blocking software expanding and improving beyond their capability to defeat it. Many admitted they have no one to blame but themselves. […]

Where Facebook is looking to put a lot more ads

Where Facebook is looking to put a lot more ads

Josh Edelson | AFP | Getty Images Facebook is already dominant in mobile advertising, and the company has the opportunity to become even more so through its messaging services — What’s App and Facebook Messenger.  The company sees natural fits for brands on its messenger apps, Facebook executives said during a press question-and-answer session during […]

Real-Time Data Used to Calculate the Brand Power of Athletes

Real-Time Data Used to Calculate the Brand Power of Athletes

Brandtix is the first global sports index platform that provides analytics on a players’s brand value, based on up-to-date athletic performance and social media presence. The website and app were developed by a team of experienced sports marketers to help agents, sponsors, broadcasters, and clubs make informed endorsement decisions. Brandtix combines real-time, incremental analytics pulled […]

APAC mobile shoppers use the platform more frequently – but are less satisfied with it

APAC mobile shoppers use the platform more frequently – but are less satisfied with it

The Interactive Advertising Bureau (IAB)  released an in-depth survey of 3,800 mobile users in 19 countries around the world, including Asian countries such as Singapore, China, and Japan. Announced during the IAB MIXX Conference, the survey revealed that Asia Pacific (APAC) consumers take the lead in frequent mobile purchases. Globally, nearly a quarter of mobile […]