Mobile advertising’s power play continues, as Warc, the marketing intelligence service, predicts that by the end of the year it will be the world’s third-largest advertising channel by revenue. Warc’s latest Consensus Ad Forecast indicates that global advertising spend will rise by 4.5 per cent during 2016 as a whole, before the growth rate slows to […]
Instagram is testing new features that will enable brands to share posts that include more product information with the aim of getting more consumers to buy products they see on the image-sharing site. The test, only available to Apple mobile phone owners in the US at the moment, includes 20 brands such as Macy’s, Abercrombie […]
Brands can now make use of chatbots on Twitter to improve their customer service. Pizza Hut, Spotify, Tesco, Norton and Airbnb are among the first to begin using the service. Twitter is launching two new products to answer basic questions. Brands can set up welcome messages to help “demonstrate their commitment to service”. Advertisers can […]
AR firm Zappar has partnered with DreamWorks Animation to bring to life characters from the animated feature film Trolls for Tesco UK. The campaign launched on 21 October to tie in with the release of the movie in UK cinemas. It enables shoppers to explore Tesco stores nationwide with their smartphone or tablet to find […]
Facebook’s booming mobile ad revenue is projected to continue growing through 2016 well into 2018 despite some setbacks in 2016 regarding how it measures video views. In 2016, Facebook will raise around $21.98bn from mobile ads. 2017 will see a year-over-year increase of 35.2% to $29.71 and in 2018, $37.98bn, up 7.8%. Increasingly more of […]
Adyoulike, the European leader in native advertising technology revealed a new integration with The Trade Desk, Inc., a global technology platform for buyers of advertising. Adyoulike’s native advertising supply side platform (SSP), using the OpenRTB 2.3 standard to deliver in-feed native content programmatically, has integrated with The Trade Desk’s platform to further expand the digital […]
Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 — up from 68% this year, according to a mobile advertising forecast released by Publicis’ Zenith unit. The report estimates that mobile’s share of global Internet usage will reach 79% by 2018, nearly doubling since 40% […]
SYZYGY, a full service-digital agency, partially owned by WPP, released the results of a new survey that found adult Millennials are 16% more narcissistic than other generations and remain narcissistic as they age. Given that Millennials now represent the core mainstream adult consumer, spending some $200 billion each year in the U.S., marketers are searching […]
InMobi, the world’s largest independent mobile advertising and discovery platform, today announced a partnership with Moat to offer brand advertisers mobile video measurement and currency through both InMobi Exchange and the InMobi network. The partnership will enable advertisers to measure, among other metrics, “human and viewable” and “human, viewable, and audible” (sound, sight and motion) […]
Manchester Airport is turning to social media in a bid to lure high flying Chinese tourists to the north west of England by signing up to the far east equivalents of Twitter and Whatsapp. The social media push dovetails with the launch of direct flights between Beijing and Manchester by Chinese carrier Hainan Airlines in […]