Twitter has introduced a new way of connecting to user accounts on its service: QR codes. Users can generate a QR code within the app, including their choice of profile picture. When another user scans the code – either using the device camera or by choosing a screenshot with it in – it links directly to the account […]
JUICE Mobile, the leading mobile advertising, attribution and technology firm, is named as one of Canada’s fastest growing technology companies in the 19th annual Deloitte Technology Fast 50 awards for demonstrating bold innovation, dedicated leadership and strong growth. JUICE Mobile ranked 15th, with an 800+ percent in revenue growth from 2012 to 2015. The Deloitte Technology […]
IAB UK has announced a video steering group, as part of a mission ‘to educate the market to drive increase in adoption through proving the effectiveness of video as a brand medium’. Launching as a premium council in 2017, the steering group will meet every six weeks to set the objectives and agenda for the IAB’s […]
The Coffee Bean & Tea Leaf, the oldest and largest privately-held specialty coffee and tea retailer in the country, has launched their new mobile application designed to improve the experience for guests. This is the first step in an omni-channel strategy that involves all customer touch points: website, mobile app, in store and at point […]
Location-based mobile ad network xAd has acquired WeatherBug, the companies said on November 15. WeatherBug operates a live weather website and app with more than 20 million unique users, as well as a network of more than 10,000 private automated weather stations across the country. It’s a page out of IBM’s book. Big Blue bought […]
UK advertising is set to see the eighth successive year of growth, despite the short-term effect of the EU referendum, with predicted growth up from 6.3% to 7.2% for 2016, and from 5.8% to 7.2% for 2017. This increase in spending takes the industry to an investment of £18.8 billion in 2017, according to the […]
November sees the launch of an ambitious project to bring Sir David Attenborough’s breath-taking archive to new generations of fans. The Story of Life is a free app from BBC Earth featuring the largest ever digital release of Sir David’s globally renowned work and will be available to download on Thursday 17th November from app […]
This Black Friday, Wal-Mart is going digital. The world’s largest retailer recently said that its website will kick off its online Black Friday sale three hours earlier than 2015, at 12:01 a.m. Eastern Thanksgiving Day. That’s hours before its in-store doorbuster deals begin at 6 p.m. that evening. This is just the second year that Wal-Mart […]
Instagram is adding three new features to Stories in what they are calling the biggest update to Stories since its launch. Starting November 10, the company will let creators add URL links to their stories that viewers can navigate to without leaving Instagram, add the ability for users to be “@ mentioned” in someone’s story, and […]
Cadw, the Welsh Government’s historic environment service, has deployed iBeacon technology throughout 10 Welsh castles, and within the four-metre dragon model which has been touring its heritage sites during 2016. The solar-powered beacons were deployed by Welsh firm GCell, and work in tandem with the Cadw iOS and Android app developed by Locly. The technology has been […]