Even considering all of the advances in retail messaging in 2016, Agent Provocateur’s rollout of the first ever WhatsApp brand campaign is sure to turn heads—especially those of the couples the campaign is geared towards. Agent Provocateur claims that through the Ménage à Trois WhatsApp feature, the British lingerie retailer will become the first ever […]
Digital health company Babylon has appointed Ogilvy & Mather London to build awareness around its healthcare app, which provides online doctor consultations that “outperform” the NHS. The app combines artificial intelligence with real-life GP and consultant video appointments to give the public round-the-clock medical advice. The company’s chief executive and founder, Ali Parsa, began working […]
Unilever is donating 1 million meals to children facing hunger through #ShareAMeal, in exchange for a post, share, #TBT or order of a food for delivery. The FMCG giant is tapping digital companies to help spread the message. • Postmates—Order in your meal using the popular delivery service, and for every #ShareAMeal hashtag on Twitter, […]
Google is attempting to win over Black Friday shoppers with a new search function that will allow them to see how busy shops and other popular destinations are in real-time. When users search for a shop on Black Friday, Google will deliver a status update, such as “a little busy”, and information about how long […]
Campaigns from the length and breadth of the EMEA region were winners at last nights MMA EMEA Smarties Awards. The variety, diversity and geographical span were the widest yet, with entries received from all parts of the region. Whilst the UK, and Turkey were well represented, there were winning entries from Russia, Germany, France, the […]
Instagram has added two new features, pushing it even closer to Snapchat by introducing disappearing photos and videos. It’s an add-on to Instagram Direct, the app’s direct messaging function. Users will have the option of sending photos and videos taken with the in-app camera which are deleted after two views. If the recipient replays the […]
Facebook has confirmed that it will be winding down the ad serving portion of Atlas – less than two months after moving the platform from its ad tech division to the ‘marketing sciences’ measurement business. Founded in 2001, Atlas was acquired by Facebook in 2013 from Microsoft – which originally picked up the platform as part […]
Airbnb announced that it is expanding its scope significantly, moving from a home-sharing business to a “holistic travel” company, said CEO Brian Chesky at the Airbnb Open event in Los Angeles. It rolled out a new feature called Trips as part of an app update designed to provide travellers with a one-stop shop. The feature […]
Skyhook, one of the world’s leading location services company, announced that it has been selected by the media division of Verifone, a world leader in payment and commerce solutions, to measure the impact of at-the-pump advertising campaigns. Using Skyhook’s new foot-traffic attribution solution, Verifone Media can measure the effectiveness of their customers’ advertising using real-world […]
Cheetah Mobile, the leading developer of mission-critical mobile utility applications, introduced Orion 3.0 to Indian mobile advertisers on the inaugural day of Global Mobile Internet Conference (GMIC) being held here in the city. The introduction of the latest version of the successful Ad Platform was done as a part of the Cheetah Mobile Connect Seminar […]