Starbucks has launched a social gifting feature on WeChat to create more digital connections with Chinese customers. The feature “用星說” (Say it with Starbucks) has launched on messaging app Weixin (WeChat) following a two-week trial. The feature enables users to instantly gift a Starbucks drink or digital gift card, which is stored in the receivers […]
Virgin Mobile has unveiled its latest move as part of an extensive UK relaunch of the iconic brand. A new marketing campaign saw Virgin Mobile back on TV screens for the first time in eight years. Virgin Mobile also recently launched its 4G service with free WhatsApp, Facebook Messenger and Data Rollover and a new five […]
Independent app developer Pocket App, is delighted to announce the launch of a new sales tool application designed for Jewson, one of the UK’s leading supplier of sustainable timber and building materials. Already live and in use, the new mobile app will transform the service provided by Jewson’s sales teams across the UK. For both […]
Global data-as-a-service solution Oracle Data Cloud has teamed with Mobilewalla, a Singapore-based mobile consumer intelligence platform, to launch a mobile targeting solution for marketers in 13 Asia Pacific (APAC) region. As part of the partnership, Mobilewalla’s Audience APAC product has been made available through Oracle’s BlueKai Marketplace – ‘offering more than 1,200 segments covering 400m […]
Location-based advertising company Retale has acquired Out of Milk, the most popular shopping list app in North America on the Android platform, with close to 10m downloads. Retale, a Bonial.com company, is the leading US location-based mobile and digital company that conveniently connects shoppers with their favourite retailers and brands locally and essentially serves as […]
Cheetah Mobile, a leading global mobile app developer, has appointed video inventory management platform, SpotX, to help monetize video in its global suite of apps on iOS and Android devices. With over 600 million monthly active users worldwide, Cheetah Mobile shifted focus from utility to content apps with its acquisition of the popular news app, News Republic, […]
YouTube Go, an offline first Android app designed from scratch to reduce data usage and work with low or no connectivity, has launched following its initial announcement last September. The app lets the user choose, on a preview screen, whether they would like to stream their selected videos immediately in either basic quality or standard […]
DelPlaya Media, a leading monetization platform for premium publishers, announced the release of the Rincon Private Market, the company’s innovative, new In-App and mobile web video and banner ad marketplace for select demand partners, including advertising agencies and their trading desks. DelPlaya launches the Rincon Private Market following nearly two years of research and development […]
AOL UK and Weve, O2’s mobile marketing and commerce services provider, have joined forces to help advertisers target and reach customers more effectively. Using mobile ad exchange Axonix’s technology, Weve Insights will be integrated into AOL’s media properties and the One by AOL programmatic platform. This will allow AOL’s, advertisers’ and Axonix’s first-party data to […]
BBC Worldwide has partnered with Snapchat to launch an exclusive Planet Earth II series on the Discover platform in the US and Canada. Audiences will be introduced to the first showing of ‘never-before-seen’ footage a day prior to the show’s 18 February debut on BBC America in the US and BBC Earth in Canada. Nick […]