As telcos, retailers, brands, media houses and agencies descend in Barcelona for the world’s largest gathering for the mobile industry, Lovely Mobile News will be looking back and celebrating the year that was in mobile marketing at an exclusive, invite only party during the Mobile World Congress. Held at the iconic El Born Centre de Cultura i […]
In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees. Ads are served […]
Telecom solutions firm Spice Digital has partnered with mobile application marketing firm MoMagic Technologies to launch mobile advertisement analytics platform ‘AdGyde’. “The potency of the app market is enormous. Undoubtedly, for higher growth rates it is necessary to address the challenges app marketers and developers face. AdGyde Solutions will monitor analytical data of the App […]
Skype has begun testing new features on its mobile app. The Microsoft-owned communication platform has introduced in-call reactions, messaging reactions, an integrated camera, and a ‘find’ panel, in beta. In-call reactions enable the user to add live emoticons, text and photos to video calls – similar to a Facebook Live video or Periscope. In addition, […]
AccuWeather has announced the launch of the AccuWeather Mobile Integration Suite, a new context-based mobile advertising package available exclusively from AccuWeather to effectively reach consumers on the go. AccuWeather says it understands the unique needs and expectations of mobile users and can provide strategic mobile-first insights and customized campaign solutions to advertisers. AccuWeather has applied […]
Tinder has announced that it is to acquire a social video startup called Wheel, which lets users share Snapchat-style video clips. The LA-based app was originally launched in 2015 under the name Ferris on the premise of making it easy for people to share and collaborate on mobile videos with their friends. Tinder has now […]
AI Content marketing platform Codec has signed 14 new customers including Unilever, Universal Music and L’Oreal. Codec’s platform is said to enable marketers ‘to create better content by giving them an accurate prediction of what audiences care about before they plan’. It provides these marketers with visual insights, detailed views, an understanding of target audience data, […]
Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetisation of its diverse media properties around the globe. As one of the largest media companies in Vietnam, BHD’s activities range from production, cinema exhibition, pay TV channels and VOD service. With more than 20 years experience in […]
Vivian Ngwodo is part of a new generation of women, particularly women of African descent, who are using technology to take ownership of the entrepreneurial landscape. Born and raised in Nigeria, Vivian has always been a solutions provider, a problem solver and lover of food. In 2010, Vivian resigned from her Foreign Operations job in […]
Amazon’s cloud computing unit, Amazon Web Services (AWS), has introduced a call and video conferencing platform to take on the likes of Microsoft’s Skype and Cisco Spark. Amazon Chime is aimed at businesses to make ‘meetings easier and more efficient than ever before’. The platform synchronises across desktop, iOS and Android devices. It is said […]