Mobile engagement specialist Datami announced it has enabled more than 25 million consumers to engage with leading brands through the use of sponsored mobile data and data rewards. Datami’s extensive consumer reach, based on a unique network of partnerships with some of the world’s largest mobile operators, represents unmatched commercial scale within the sponsored data sector. Explosive adoption […]
Japanese fashion giant Uniqlo has taken a leaf out of Snapchat’s playbook by putting its clothing in vending machines – much like Spectacles – in a bid to improve sales. The Fast Retailing-owned retailer intends to install 10 of the clothing vending machines in markets across the US over the next few months, with locations […]
Pinterest said it is making a bigger push into search by launching Pinterest Search and Lens on users’ home feeds to cater to increasing mobile and visual searches among consumers. This includes a new search bar at the top of the home feed in the Pinterest iOS app that allows users to simply type what they’re […]
Online payment service PayPal announced it is partnering with instant messaging app Skype to allow users in 22 countries to send money within a conversation via a new feature called Send Money. According to Microsoft, as of August 2, Skype users chatting with contacts in the latest version of the Skype app can swipe right, tap Send Money […]
Unity Technologies, the largest global development platform for creating 2D, 3D, VR and AR games, announced it will exclusively power Zynga Inc.’s mobile game rewarded advertising. The partnership gives Zynga access to Unity’s world class advertising platform, which serves more than 25 billion ad requests per month to more than 1 billion unique users around […]
Chinese ride-hailing company DiDi Chuxing is investing an undisclosed amount in Estonian online taxi firm Taxify to help it expand in Europe and Africa, where it has gained share in some cities against US player Uber. DiDi Chuxing will invest in and collaborate with Taxify to support the latter’s further expansion across its regional markets, […]
In what looks like a pretty decent exit for German company builder Makers, two of its incubated startups have been acquired by performance marketing platform OLAmobile. The deal, for a combined price of $10 million, sees IconPeak and its subsidiary BidderPlace join OLAmobile to help the latter increase its presence within the mobile performance marketing space. The exit represents a […]
Leading location technology company Blis, announced that after working with Omnicom Media Group for the last year, its proprietary, location-enabled self-serve Demand Side Platform (DSP) has been released industry-wide. The platform, which was launched in 2016 with selected clients, is powered by Blis’ proprietary location technology stack: SmartPin, SmartScale and its POI Database. Clients can access […]
Programmatic mobile advertising company TabMo has recruited Henna Firdos for the new role of platform operations manager. She joins from location-based mobile advertising company, Blis, prior to which she worked at The Exchange Lab trading across multiple demand side platforms (DSPs). Firdos will provide training and technical support to TabMo’s UK-based self-serve customers. This hire […]
Domino’s, one of the UK’s favourite pizza, is once again pioneering the use of new technologies to make ordering a pizza even easier, with voice-activated ordering through Amazon’s Echo and Dot devices. Working closely with its innovation agency We Are Social, Domino’s now allows customers with an Easy Order profile to place an order for […]