Nike became the first brand to sell a product directly through the Snapchat app, with a special pre-release of its Air Jordan III “Tinker” shoe that will hit stores in March. People who attended a Nike party after the NBA All-Star game on Feb. 18 could scan exclusive Snap codes to open the app and […]
After being piloted in Boston and San Francisco, Uber is officially launching Express Pool in those two cities along with Los Angeles, DC, Miami, San Diego, Philadelphia and Denver. The ride-hailing company plans on launching the service in more cities soon. Express Pool, like Uber Pool matches a driver with riders along a similar route […]
Music streaming platform Deezer has expanded its service in Singapore through a partnership with Singtel Music, the Singaporean telecom company’s music offering, to provide subscribers with unlimited music without data charges. Singtel post-paid customers will gain data-free access to Deezer’s 53m songs and over 40,000 pieces of audio content, along with its ‘Flow’ feature. “Singtel […]
Google recently admitted that Android Pay and Google Wallet probably didn’t need to exist as two different services. After a fictional, Highlander-style battle, it was Google Pay that emerged victorious, taking on a new name to define this united brand. And so, Android Pay now becomes Google Pay. The app still does everything you’d expect […]
Pandora said that it will now offer its audio inventory programmatically through popular demand-side platforms such as MediaMath, The Trade Desk and AdsWizz. Pandora is the last of the three major digital music streaming platforms to offer audio ads through automation, but the company says it brings a significantly larger audience to the table. The […]
Sony Corporation has said that it will build an AI-based ride-hailing system in Japan in partnership with five taxi companies. The service will use artificial intelligence to manage taxi dispatches and forecast demand based on factors like weather, traffic and local events. Sony’s announcement came just before Uber chief executive officer Dara Khosrowshahi, who is currently […]
More brands are developing their own augmented reality experiences, as the expense and technical ability needed to produce them have decreased and the desire for mobile entertainment has grown. Oreo is the latest, building its own mobile gaming app called “The Great Oreo Cookie Quest,” which engages users with a virtual scavenger hunt. Oreo’s game […]
Vodafone has partnered with Mango, global fashion retailer to bring digital fitting rooms to the high street. The digital fitting room has been designed around a new Internet of Things (IoT) digital mirror designed by Mango, developed by Vodafone in collaboration with Jogotech, which will allow the shopper to scan the clothes tags in the […]
News UK has unveiled a custom social media tool which it claims can broaden the reach of advertisers own content by amplifying the messages across its own domains and social channels. Social Amp has been devised in the wake of Facebook’s updated algorithms, which demotes publisher content in favour of posts by friends and family, […]
Uber is preparing to sell its Southeast Asia business to Singapore’s Grab in exchange for a sizable stake in the company, according to two sources with knowledge of the matter. No deal has been reached yet, and the timing of any such deal is uncertain. Grab provides private car, motorbike, taxi and carpooling services in […]