OneWeb has forged a new alliance with Airbus to develop in-flight 5G services that will enable passengers to continue using their smartphones and other devices in the air, via satellite links. “The Seamless Air Alliance will usher in a new era of innovation for airlines on all routes,” the companies said in a joint statement […]
As part of its strategy to prove itself to be a 21st century digital ‘smart’ city and attract more young people, the Paris region, in partnership with digital innovation agency IRM, is launching a campaign using Snapchat filters during its annual Fashion Week. The project forms part of French President Emmanuel Macron’s plan to transform […]
Luxury automotive brand Bentley has re-launched its online Bentley Collection store with a refreshed design and a more conversion focused customer experience. The Bentley Collection is a range of luxury clothing, accessories, gifts and items for the home that embody the essence of the Bentley marque. Products are available to buy via Bentley dealerships and […]
Google has announced the launch of two tools aimed at improving businesses’ mobile performance and released the results of a mobile benchmarking study. The company is launching a Speed Scorecard that will allow brands to compare their mobile site speed to that of other companies in 12 countries. Additionally, Google says its new Impact Calculator […]
Verizon subsidiary Oath has begun rolling out four new ad formats, which were initially announced back in December 2017, with a focus on augmented reality (AR), native advertising, and social. The AR mobile ad unit has been designed by Oath’s Ryot team and is powered by Yahoo Gemini. It enables consumers to click to access […]
The Malaysia Premium Publishers Marketplace (MPPM) has officially launched in partnership with adtech platform Innity to provide advertisers with more control to layer on their own data, audience insights and program advertising. This is the first publisher-led programmatic advertising marketplace platform in Malaysia. The new partnership will see MPPM, which is made up of eight […]
To make further inroads in China, Google has partnered with three Chinese Original Equipment Manufacturers (OEMs) to bring its Augmented Reality (AR) service to the country. The company’s AR SDK for Android “ARCore” was launched in full in China following its announcement in November. According to Google, there are 100 million devices that support ARCore […]
Microsoft and Xiaomi have signed a memorandum of understanding (MoU) to work closely in cloud computing, AI, and hardware. It has so far been uncommon for a US company to partner with a Chinese company on artificial intelligence, but it definitely makes sense as both countries are the biggest markets for those products and services. […]
Heineken has launched the Heineken Chatbot on Facebook Messenger, which provides an engaging platform that invites consumers into the premium, innovative and exciting world of Formula 1. The Chatbot, developed by Publicis Media Content and Space66, is part of Heineken’s through-the-line Formula 1 ‘More Than A Race’ campaign, launched to open up the lifestyle of Formula […]
Amazon plans to open as many as six more cashierless stores in 2018, according to a report. The e-commerce giant is considering locations in Los Angeles and hometown Seattle, where the first Amazon Go store opened last month, Recode reported, citing people familiar with the situation. Amazon Go is the company’s most ambitious effort to […]